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Topic: ChoiceStream

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Lorde's 'Royals' Hit Maybach-Targeting Marketers in the Wallet Cautionary tale about programmatic

They'll probably never own a Maybach, but that hasn't stopped millennials from being curious about the car brand thanks to it being referenced in "Royals," an infectious tune by New…

May 12, 2014, 2:06 PM EDT

The Geeks Shall Inherit the Earth They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

January 7, 2013, 12:00 AM EST

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