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Topic: Chips Ahoy

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital

Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

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