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Topic: Chipotle

What Marketers Can Learn From the Fast-Casual Restaurant Boom Taco Bell and Chipotle’s models go beyond the in-store experience

By now, you've probably heard the back story behind Steve Ells' vision to shake up the traditional quick-service restaurant industry with fresh food inspired by gourmet dishes when he opened the first…

September 29, 2014, 10:47 AM EDT

Mark Crumpacker's Farm-Friendly Pitch for Chipotle 2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

September 29, 2014, 12:02 AM EDT

McDonald's Will Spend the Next 18 Months Rebranding New menu and restaurant remodels aim to combat sliding sales

Amid anemic sales, employee pay issues, and an increasingly bad dietary reputation, McDonald’s has announced it will devote the next 18 months to rebranding itself as not only a cheap…

July 25, 2014, 12:44 PM EDT

Chipotle's Australian Beef Imports Anger Texas Agricultural Industry An opportunity to demonstrate its brand values

Chipotle’s arty marketing decrying factory farms and food processors won awards at Cannes and elsewhere, but behind the scenes, the agriculture industry is fuming. The opposition came to a head June…

June 25, 2014, 3:47 PM EDT

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

June 21, 2014, 3:30 PM EDT

3 Campaigns Each Win a Cyber Grand Prix, Including Chipotle and Volvo Trucks Iconoclast also triumphs with 24-hour Pharrell music video

CANNES, France—The Cyber Lions jurors here had trouble narrowing things down to a single big winner. So, instead, they awarded three Grand Prix in the category. CAA Marketing and Chipotle picked…

June 18, 2014, 3:30 PM EDT

CAA Scores Grand Prix and 2 Gold PR Lions for Chipotle's 'The Scarecrow' Droga5 and Grey win gold for Honey Maid and TNT

CANNES, France—CAA Marketing and Chipotle, which teamed up to win two Grand Prix in 2012, added a third here tonight, winning the top prize in the PR Lions contest for…

June 16, 2014, 3:30 PM EDT

Target Gets Twitter Heat From Gun Control Group Moms Demand Action jumps on provocative pics by 'Open Carry' org

Moms Demand Action for Gun Sense in America, a Michael Bloomberg-backed organization in favor of more gun control, is applying notable pressure on Target via Twitter this evening. The activist group is…

June 3, 2014, 10:47 PM EDT

Chipotle Goes Beyond Burritos: Adds Asian, Pizza Outlets Expands counter-service model into new cuisines

Chipotle Mexican Grill has ambitions beyond burritos. This summer, the company is growing two new fast-food chains for Chipotle loyalists hungry for more variety. ShopHouse serves Southeast Asian-style rice bowls and…

May 25, 2014, 8:34 PM EDT

Here Are 9 Taco Bell Snapchat Creative Samples Going Live This Week Brand starts 'Doodle War'

If Chipotle was as crafty with its social as Taco Bell, the world would probably spend more on burritos. That's not a diss on Chipotle's marketing team—they are doing just…

May 7, 2014, 4:19 PM EDT

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