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Topic: Chipotle

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

Kraft, Sony, Chipotle buy in

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is…

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

Anomaly's first work on the account

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today,…

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

Chipotle’s not the only game in town

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished. Fast-casual revenue grew 13 percent in 2014, 10 times that…

If You're Not at Least Thinking About Branded Content, You're Missing Out

The future of entertainment will also move the sales needle

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A.

'If I'm not scared about an idea, it might not be worth doing'

Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…

Marketers Dish on Which Brands Are Truly Killing It in Mobile

Intuit, McDonald's, UPS get shout-outs

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be…

Mobile Will Revive and Redefine Content Marketing

Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

What Marketers Can Learn From the Fast-Casual Restaurant Boom

Taco Bell and Chipotle’s models go beyond the in-store experience

By now, you've probably heard the back story behind Steve Ells' vision to shake up the traditional quick-service restaurant industry with fresh food inspired by gourmet dishes when he opened the first…

Mark Crumpacker's Farm-Friendly Pitch for Chipotle

2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

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