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Topic: Chipotle

Hulu’s Head of Development Exits Charlotte Koh leaves as NewFronts presentation nears

Hulu’s head of original programming development, Charlotte Koh, is leaving the company. The news was first reported by VideoInk. No details around the departure were provided by Hulu, and the exit…

April 9, 2014, 6:06 PM EDT

It’s Getting Harder to Separate Advertising From Entertainment And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

March 17, 2014, 6:17 AM EDT

Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online Tim Piper heads up 'Farmed and Dangerous'

IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a…

February 4, 2014, 8:27 AM EST

The Studio Behind Chipotle's Smash Hit 'The Scarecrow' Moonbot studios can bring almost anything to life

Specs Who (From left) Lampton Enochs, managing partner; Brandon Oldenburg, creative partner; and William Joyce, creative partner What Production and animation studio Where Headquartered in Shreveport, La. Moonbot Studios tells a good story—no matter…

October 24, 2013, 6:49 AM EDT

CAA Marketing Discusses Chipotle's New Fiona Apple Animation Creative execs talk strategy

Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food. The film's soundtrack features Fiona Apple singing "Pure Imagination" from Willy Wonka…

September 20, 2013, 3:35 PM EDT

Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film Move into gaming, too

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of…

September 12, 2013, 10:07 AM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

'Esquire' Goes to the Office With Spinoff October supplement tackles life at work

At first glance, there seems to be no lack of work-related publications for the modern man. But take away the lists of enormous companies (or their enormously wealthy CEOs) and entrepreneurial…

September 10, 2012, 12:01 AM EDT

Weighing In on Branded Content Big Fuel's CCO on the future of the medium

Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and…

July 10, 2012, 12:02 AM EDT

CAA, Chipotle Snag Two Grand Prix—in Film and Branded Content Grey, W+K win gold Lions in Film

CANNES, France—The beautiful animated short film for Chipotle that has charmed viewers worldwide since its initial release online last August earned its creator, Creative Artists Agency in Los Angeles, the…

June 23, 2012, 3:10 PM EDT

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