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Topic: China

Martin Sorrell Says China's Move to Stop Graft Creates Opportunities for WPP

Transparent media-buying model pays off

WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.  "[In terms of] public relations and public affairs, every time there's a crisis, to be honest, there's an…

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?)

Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

China Cracks Down on Laughable Celebrity Endorsements

New law requires celebs to actually use the products they pitch

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

McCann Wins Back Coke in China

Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through Detroit

iPad goes on tour with a Chinese band, and facilitates a Motor City bicycle rally

Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools…

China’s BlueFocus Seeks to Expand Into U.S. as Profits Grow

Digitally focused holding company has ambitious goals

If you want to set up a new industry holding company today, it might look a lot like what BlueFocus chief Oscar Zhao is trying to build: a digitally focused…

Rapp Names a New Global CEO

Alexei Orlov succeeds Bob Horvath

Rapp is getting a new global CEO. Volkswagen Group's Alexei Orlov will assume the role in July, reporting to Dale Adams, Chairman and CEO of Omnicom Group's Diversified Agency Services, the…

Wieden + Kennedy Shanghai Finds ECD at JWT

Yang Yeo will join the agency in August

Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.  Yang Yeo, North Asia ecd and China chairman at JWT, will…

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA

One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

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