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Topic: China

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Omnicom's Q4 Net Declines 2% Merger costs impact profits

Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same…

February 11, 2014, 9:09 AM EST

CES 2014 Preview: Time to Learn Mandarin (and Korean) Vegas gears up for electronics show

As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and…

January 6, 2014, 5:56 PM EST

Almost Half of The Huffington Post’s Traffic Comes From Overseas Can it catch up on the revenue side?

The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil,…

December 15, 2013, 10:02 PM EST

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016 Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

December 9, 2013, 1:16 PM EST

Print Ads Just Can't Keep Up With the Porsche 911 Quick thinking by Fred & Farid

Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of…

September 25, 2013, 9:58 AM EDT

Kobe Bryant Brings His Mad Beethoven-Playing Piano Skills to Lenovo Ad Moonlight Sonata calms him down

Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really.…

August 28, 2013, 9:43 AM EDT

Bruce Lee Rises Again in Johnnie Walker Ad, but He's Not All There Here's the real problem with this spot

Re-enter the dragon? Johnnie Walker and BBH resurrect Bruce Lee via CGI technology (and footage of lookalike actor Danny Chan) for this boring Chinese commercial. The spot, approved by Lee's…

July 11, 2013, 9:47 AM EDT

P&G Profits Up But Revenue Falls Short Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

April 24, 2013, 4:44 PM EDT

LinkedIn Hits Big Milestone; Brands Could Flock Next Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

January 9, 2013, 11:24 AM EST

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