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Topic: China

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

June 5, 2014, 9:17 AM EDT

Print Ads Just Can't Keep Up With the Porsche 911 Quick thinking by Fred & Farid

Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of…

September 25, 2013, 9:58 AM EDT

Kobe Bryant Brings His Mad Beethoven-Playing Piano Skills to Lenovo Ad Moonlight Sonata calms him down

Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really.…

August 28, 2013, 9:43 AM EDT

Bruce Lee Rises Again in Johnnie Walker Ad, but He's Not All There Here's the real problem with this spot

Re-enter the dragon? Johnnie Walker and BBH resurrect Bruce Lee via CGI technology (and footage of lookalike actor Danny Chan) for this boring Chinese commercial. The spot, approved by Lee's…

July 11, 2013, 9:47 AM EDT

72-Year-Old Man Models Teen Clothes for His Granddaughter's Label China's Yuekou brand goes classic

The right look for your models can make or break your fashion label, which is why it's surprising that Chinese teen-girl fashion clothier Yuekou is using a 72-year-old man as…

November 26, 2012, 10:58 AM EST

Culture of Loss: An American Adman in China John Benet reflects on an uncertain future for the nation, and himself

After 23 years in the ad business, mostly working as a freelance producer, John Benet, the star of Sunshine, a short documentary by his friend, director Doug Nichol, doesn't have…

March 29, 2012, 10:43 AM EDT

Join Wieden + Kennedy, and Enter a Permanent Psychedelic Dream State Shanghai office's trippy help-wanted video

Animation remains the easiest way to feature both an octo-shark and a skyscraper rocket in a single advertisement. So clearly, it was the only way to go with this eye-candy-riffic…

March 21, 2012, 9:36 AM EDT

Adidas Pulls No Punches With Boxing Bags in Chinese Subways How did this clear the lawyers?

In the category of things I could see going very wrong very quickly, Adidas has installed punching bags in Chinese subway stations. You're supposed to relieve the stress of commuting…

August 16, 2011, 10:58 AM EDT

Leonardo DiCaprio Can't Get the Girl in Chinese Cell-Phone Ads

Leonardo DiCaprio's a big star—an entire generation of female moviegoers lost their virginity to other guys while moaning his name. Leo can get any girl he wants. But he lets…

August 2, 2011, 8:48 AM EDT

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