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Topic: China

Crispin Turns to a Frenemy to Create Infiniti Ads in China Gets help from sister shop and pitch rival Anomaly

To handle a key market for its new global Infiniti business, MDC Partners' Crispin Porter + Bogusky has turned to a rival, albeit one from the same holding company. Until Crispin…

November 20, 2014, 12:02 PM EST

China's BlueFocus Is About to Acquire This North American Advertising Player Eyes Vision7 International, parent company of Cossette

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of…

November 19, 2014, 10:34 AM EST

Study: Mobile Marketers Should Pay Attention to China Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies…

November 12, 2014, 10:00 AM EST

This Shampoo Ad Is Lovely and All, but Can It Really Stop Couples From Getting Divorced? 40 million views, but how many reconciliations?

If you're looking for a "no more tears" kind of shampoo commercial, I'd skip this nearly five-minute Chinese ad for Procter & Gamble's Rejoice from Leo Burnett Hong Kong. It's…

October 27, 2014, 12:23 PM EDT

Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors FireChat app lets them talk off the grid

As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China. Thousands of young…

October 2, 2014, 11:20 AM EDT

Martin Sorrell Says China's Move to Stop Graft Creates Opportunities for WPP Transparent media-buying model pays off

WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.  "[In terms of] public relations and public affairs, every time there's a crisis, to be honest, there's an…

September 16, 2014, 4:30 PM EDT

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?) Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

September 12, 2014, 2:05 PM EDT

China Cracks Down on Laughable Celebrity Endorsements New law requires celebs to actually use the products they pitch

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor…

September 2, 2014, 1:41 PM EDT

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

August 20, 2014, 1:22 PM EDT

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

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