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Topic: Chili's

IMM Uses a Data-Driven Approach to Hone Its Creative for Clients

Digital shop even has an IBM super computer

Specs Who From left: Founder, CEO Adam Edelman; svp, ecd Kyle Taylor; svp, solutions Gina Lee; svp, strategy Zach Baze; COO Jeremy Leonard What Full-service digital agency Where Boulder, Colo. At the heart of…

TNT Show Brings New Chefs to Chili's, Denny's and Outback

On the Menu to serve up family recipes

Here’s an idea for a TV show that comes with logistical challenges baked in: Have amateur cooks compete to put family recipes on the menu at a giant restaurant chain.…

How Chili's Got Nearly a Million Likes by Fixing a 'Broken' Burger for a Girl With Autism

Another touching customer-service triumph

We've mentioned before—notably in last summer's Panera case—how random acts of kindness in customer service can snowball into massively positive PR when the customer involved relates the story poignantly through…

St. Jude spot poignant, but won't haunt you

Ads for children's hospitals are often soul-crushingly sad, except in Finland, where they're horror-movie creepy. This Hill, Holliday spot is neither. It promotes Chili's support of St. Jude's Children's Research…

Chili's: our meals are tastier than cardboard

Commercial directors know how difficult it can be to make food look appealing in ads. That's no problemo in Hill, Holliday's latest campaign for Chili's, which features some intentionally unappetizing…

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