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Topic: children

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Do Anonymous Apps Enable Cyberbullying?

One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

Kids Are Watching the Weirdest Stuff on TV—and It's Not Always From Kids' Networks

Telenovelas are among the highest-rated deliverers of kids 6-11

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations),…

Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week

YouTube scores big capturing childrens' attention

YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among…

Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

The response is about what you'd expect

Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit…

Sure, You Could Bubble-Wrap Your Kid, but This PSA Has a Better Idea

U.K.'s St. John Ambulance takes a break from being bleak

The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health…

AwesomenessTV's Beth Greve: DreamworksTV Is A 'Giant Trailblazer'

Wants to make the Internet safe for kids, teens and brands

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent. With the…

Creepy Ads Ask, Do You Know What Your Kids Are Finding Online?

Few children tell adults, advocacy group says

Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online. The online and print campaign, for child-safety nonprofit Innocence in Danger, features images…

What America Eats: The Triumph of Marketing Over Science

Fed Up director says companies deliberately mislead consumers

What inspired you to make the movie? The initial idea was [the film’s executive producer and narrator] Katie Couric’s. I was on her show promoting my last film, Tapped, and as…

Clever Girls Collective, KidzVuz Create Family Friendly Online Network

Kids review the darndest things

To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight…

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