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Topic: children

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Your Kids Have the Same Media Habits as You Do Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

May 29, 2013, 6:29 AM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Perspective: Bowl Game Selling soup as a main-dish food isn't easy—and never was

If you could peer into the cupboards of every U.S. household, you’d find Campbell’s soup in 100 million of them (that’s 80 percent, by the way). Want that picture on…

February 7, 2013, 12:04 AM EST

Perspective: Color Me Thirsty Kool-Aid's always boasted of a slew of flavors—but taste has never really been the point

Most shoppers have never heard of Edwin Perkins, nor the dubious assortment of potions and elixirs—including a purported smoking cure called Nix-O-Tine—that he sold via his mail-order company in Nebraska…

November 15, 2012, 12:13 AM EST

First Mover: Will.i.am The Black Eyed Peas frontman, having conquered hip-hop, now wants to take on Sesame Street

Specs Age 37 New venture LidoKidos You’ve created a new company, LidoKidos, to produce a line of children’s media content. What inspired you?  In 2009, we put out The E.N.D. and “Boom Boom Pow.”…

July 9, 2012, 12:00 AM EDT

Jeff Wellington Returns to Meredith to Head Parents Network He'll oversee 'Parents,' 'American Baby' and 'Family Fun'

After leaving Meredith for brief stint as vp and publisher of Scholastic Parent & Child, Jeff Wellington is returning to his former employer as vp and group publisher of the Meredith…

March 23, 2012, 12:11 PM EDT

Data Points: Turn On, School's Out Parents report an uptick in the media their little couch potatoes consumed this summer

Our minors do some major television watching when school lets out for summer. Between half and two-in-five parents of children 17 and younger report that their little ones consume more of…

August 24, 2011, 6:40 AM EDT

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