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Topic: chief marketing officer

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For Key Brands, Georgia-Pacific Hires 4 New Agencies Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

June 13, 2014, 4:41 PM EDT

What Type of Agency Will Own Social Media Marketing? Bissell's director of marketing dissects the battle among traditional, digital, pr shops

Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That's one reason why Bissell…

May 23, 2014, 6:00 AM EDT

Ex-Merkley Account Leader Lands at Launchpad Tom Lamb becomes CMO

A veteran account man at Merkley + Partners and McCann Erickson has landed at a smaller agency in a bigger role. Tom Lamb, who previously was an executive group account director…

May 8, 2014, 5:03 PM EDT

Naomi Troni Takes Global CMO Role at Lowe Hire seeks to further reestablish the shop's presence in the U.S.

Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York.…

April 9, 2014, 11:33 AM EDT

ING Uses Ads to Get Its New Voya Name Out There As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

April 1, 2014, 7:54 AM EDT

Visa Spends at Least a Third of Its Marketing Budget on Digital CMO Kevin Burke describes digital efforts for the Sochi Olympics

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms…

February 16, 2014, 11:45 PM EST

Ad of the Day: NBA Stars Deliver Off the Court for League's Tickets Site GSP takes it outside

NBA players are like fish out of water in Goodby, Silverstein & Partners' latest ad for the league. "Delivery Season," which breaks Tuesday night during broadcasts of the first games of…

October 29, 2013, 9:02 AM EDT

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets Few are cutting back, per Forbes/Gyro study

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro. Thirty-nine percent of execs plan…

October 24, 2013, 7:00 AM EDT

Mary Baglivo Heads Back to Northwestern Former Saatchi leader becomes CMO of her alma mater

Mary Baglivo is going back to school. Baglivo, the former CEO of the Americas and New York office of Saatchi & Saatchi, is joining Northwestern University as vp for global marketing…

September 19, 2013, 11:24 AM EDT

República Expands Leadership Ranks Adds client service, new business chiefs

Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development. Lisette Hoyo becomes evp of client services and Carlos Guzman,…

August 2, 2013, 3:26 PM EDT

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