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Topic: chief marketing officer

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Grey N.Y. Hires New CMO Jane Reiss joins from NYC & Company

The New York headquarters of Grey has a new chief marketing officer. Jane Reiss, the CMO of NYC & Company, the marketing and tourism partnership arm of New York City, is joining…

February 4, 2013, 2:21 PM EST

T-Mobile Taps Industry Vet as New CMO Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

November 19, 2012, 4:35 PM EST

Fast Chat: Wendy's CMO Discusses Campaign Ad awareness, same-store sales climb since April launch

Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and…

October 12, 2012, 1:55 PM EDT

Fast Chat: Denny's CMO Frances Allen Discusses movie tie-ins, the economy, Super Bowl

Frances Allen, chief marketing officer at Denny’s, discusses why she’s picky when choosing movie sponsorships—such as the recent Arthur Christmas tie-in—how she feels about the economy and why her brand…

January 6, 2012, 6:36 AM EST

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