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Topic: chief marketing officer

Samsung's 6 Greatest Marketing Moments on Todd Pendleton's Watch

U.S. CMO exits after 4 fruitful years

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly punched…

The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips

Barton F. Graf 9000 lands four Snyder's-Lance brands

The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry…

Mindshare Wins Pitch for This Retailer's Account

Nordstrom spends $40 million in media annually

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year…

With New Commissioners, MLB and the NBA Rethink Their Marketing

Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

CarMax Eyes 3 Shops for Its Creative Business

Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Coca-Cola Names New CMO as Profit Tumbles

2 days after Q3 earnings

The Coca-Cola Co. has reached within its Spanish-Portuguese operations and named Marcos de Quinto as chief marketing officer, replacing Joseph Tripodi following lagging sales. The news comes after Atlanta-based Coca-Cola's inadequate…

Saatchi (Finally) Finds a Chief Marketing Officer

N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

McKinney Fills Its Top New Business Role

Adam Levine is the new CMO

Adam Levine's on-again, off-again pursuit of new business is on again. The veteran account and business development chief who has worked at DDB, Draftfcb and most recently Deutsch, has filled the…

Panera Finds a New Lead Creative Agency

Anomaly succeeds Cramer-Krasselt on the business

Anomaly has entered the casual restaurant space. The New York shop has landed lead creative responsibilities on Panera Bread after a review, outstripping two other agencies that the chain did not…

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