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Topic: Chicago

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams Author's foundation hopes mini-movies intrigue readers

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by…

November 20, 2014, 1:35 PM EST

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads Out-of-home drives app downloads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook,…

November 13, 2014, 1:01 PM EST

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

Together at Last: Richard Branson and the Most Interesting Man in the World Debonair duo unite for Virgin Hotels (not Dos Equis)

What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently.  To promote the upcoming reveal of the first Virgin Hotel, located in…

August 26, 2014, 12:07 PM EDT

Havas Worldwide Chicago's New Chief Is a Familar Face Paul Marobella has led the Chicago Group for 2 years

Havas Worldwide has installed a new president atop its Chicago office but he's a familiar face at the agency. Paul Marobella has been group president of Havas Chicago Group, a collection…

May 29, 2014, 12:35 PM EDT

Media Agencies Are Bullish on Chicago Marketers see the Windy City as more in touch with consumers

Lately, a whole string of media agencies are falling in love with Chi-Town. As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who…

April 21, 2014, 8:57 PM EDT

DDB Chicago Fills Its Top Creative Slot John Maxham comes from Cole & Weber United in Seattle

DDB, three weeks after filling its top creative role on McDonald's in the U.S., has found a new chief creative officer for its Chicago office. John Maxham, who most recently was…

January 27, 2014, 5:23 PM EST

This Chicago-based Agency Specializes in Multicultural Work Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

January 23, 2014, 5:42 AM EST

In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars Arizona tourism ad kicks off 400-pound flip-flops

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad…

January 9, 2014, 9:12 AM EST

Young & Rubicam Chicago Hustles to Rebound After 3 Losses CEO Matt Anthony says the market is still important strategically

Young & Rubicam remains bullish about its Chicago office despite a trio of account losses there and the review of its signature Sears account. Since January, the office has lost Hotels.com,…

November 11, 2013, 10:46 PM EST

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