Advertisement

Topic: Chicago

Mcgarrybowen's International CEO and Chicago President Heads to Land O'Lakes

Tim Scott succeeds Barry Wolfish as chief marketing officer

Mcgarrybowen's outgoing Chicago president and international CEO is heading to Land O'Lakes. Tim Scott will be chief marketing officer at the Minneapolis-St. Paul, Minn.-based company, succeeding Barry Wolfish, who takes over…

Y&R Chicago Gets a New Chief

John Fraser replaces Kary McIlwain as president

Young & Rubicam has reached into mcgarrybowen to find a new head for its Chicago office. John Fraser, chief operating officer at mcgarrybowen in Chicago, is replacing Kary McIlwain as president…

Cramer-Krasselt Gets a New Kind of Creative Chief in New York

Craig Markus succeeds the departing Larry Hampel

Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative…

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Author's foundation hopes mini-movies intrigue readers

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by…

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads

Out-of-home drives app downloads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook,…

Airbnb Hires a Global Media Agency

Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

Together at Last: Richard Branson and the Most Interesting Man in the World

Debonair duo unite for Virgin Hotels (not Dos Equis)

What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently.  To promote the upcoming reveal of the first Virgin Hotel, located in…

Havas Worldwide Chicago's New Chief Is a Familar Face

Paul Marobella has led the Chicago Group for 2 years

Havas Worldwide has installed a new president atop its Chicago office but he's a familiar face at the agency. Paul Marobella has been group president of Havas Chicago Group, a collection…

Media Agencies Are Bullish on Chicago

Marketers see the Windy City as more in touch with consumers

Lately, a whole string of media agencies are falling in love with Chi-Town. As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who…

Advertisement