Topic: Chevy Silverado

Here Comes the Branded Pop Song Less hideous than a jingle

Call it branded pop music. A growing number of marketers such as Oreo and Chevy Silverado are commissioning original narrative songs and making them central to campaigns. “It’s only been quite…

July 22, 2013, 10:08 PM EDT

Super Bowl Ads Generate $11 Million in Free Media Impressions Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

February 13, 2012, 11:52 AM EST