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GM Bookends Facebook's Comeback Story Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

April 10, 2013, 3:26 PM EDT

Your Brand Here Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

January 28, 2013, 12:01 AM EST

Chevy's Social Holidays Contest Targets Dailybreak's young adult audience with cars contest

Chevrolet is targeting young adults with a holiday campaign on Dailybreak’s platform, which includes 10 million consumers who have signed up for promotions that get pushed via social channels and…

November 28, 2012, 7:52 AM EST

Eyes of the Storm Outlets hustle to cover Sandy, with digital, social taking the lead

Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon…

November 5, 2012, 12:01 AM EST

GM Hits Runway to Get Women on the Roadway Automaker teams with Isaac Mizrahi, LivingSocial, Time Warner to promote the latest Chevy Malibu

To get women in the driver’s seat in the 1950s, General Motors hired the “Damsels of Design,” an all-female team of auto designers who created female-friendly models like the Chevy…

August 20, 2012, 12:04 AM EDT

Perspective: Join the Crowd Nothing sells a brand quite like the promise of being 'one of us'

In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on…

May 17, 2012, 5:24 AM EDT

Behind the Music Call it borrowed authenticity or just plain good marketing, but brands are reaching out to indie bands, and both are coming out ahead

This is going to be big,” Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard “We Are Young” by…

March 20, 2012, 12:02 AM EDT

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