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Topic: Chevrolet

Gary Pascoe Named Chief Creative Officer at Chevy's Commonwealth

New role following Chevy agency consolidation

Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive…

Ad of the Day: Chevrolet's Silverado Isn't Just for Men Anymore

A woman, her horse and her truck

The Chevrolet Silverado: Strong enough for a man, but made for a woman, too? For too long, truck commercials have followed the same testosterone-fueled formula, convincing generations of males that owning…

Impala Launches John Legend Pitch

Tied to singer's new release

In one of Chevrolet’s most extensive partnerships with a musical artist, the brand uses John Legend’s new single “Made to Love” as the soundtrack for a breaking Impala campaign that…

MRM Chief Kolb Takes Worldgroup Lead on GM

Oversees Detroit units

Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the…

Marketers Need to Embrace Peer-to-Peer Activities

The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

Chevy Releases Extended Volt Spot, Now With More Robot Dog

Unwrapping the launch ad

This Chevy Volt ad, titled "Silent Anthem," is an extended version of the Volt footage we saw in the "Find New Roads" launch spot in February. Visually, it's interesting, although…

Layoffs Hit BBDO, Goodby

Follows major account losses

Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…

Jeff Goodby Has Advice for Don Draper Where Chevrolet Is Concerned

Multi-agency approach? Hmmm…

Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad…

How Bruce Greenwood Ended Up Speaking Only in Ad Slogans

A chat with the director of And Now a Word from Our Sponsor

It’s a story that may too closely resemble reality for some in the ad industry: You wake up one morning and realize that you can only speak in slogans. Next…

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