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Topic: Chevrolet

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000 We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

March 3, 2014, 2:45 PM EST

Ellen's Selfie Scores Oscar Gold for Samsung Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

March 3, 2014, 1:11 PM EST

Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe Did the automaker score an own goal?

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the…

February 2, 2014, 10:00 PM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial Leo Burnett's father-and-son tale

IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist…

September 9, 2013, 10:09 PM EDT

Pepsi, GM Bail on Fox's X Factor Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

September 6, 2013, 2:33 PM EDT

Gary Pascoe Named Chief Creative Officer at Chevy's Commonwealth New role following Chevy agency consolidation

Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive…

July 24, 2013, 2:50 PM EDT

Ad of the Day: Chevrolet's Silverado Isn't Just for Men Anymore A woman, her horse and her truck

The Chevrolet Silverado: Strong enough for a man, but made for a woman, too? For too long, truck commercials have followed the same testosterone-fueled formula, convincing generations of males that owning…

July 22, 2013, 7:28 AM EDT

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