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Topic: Chevrolet

Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win

Lloyd Choi looks on the bright side

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun,…

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It

Contest entrant finds life on YouTube

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a…

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits

PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

Chevy Releases Extended Volt Spot, Now With More Robot Dog

Unwrapping the launch ad

This Chevy Volt ad, titled "Silent Anthem," is an extended version of the Volt footage we saw in the "Find New Roads" launch spot in February. Visually, it's interesting, although…

Jeff Goodby Has Advice for Don Draper Where Chevrolet Is Concerned

Multi-agency approach? Hmmm…

Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad…

Chevy Volt Owners Are Happy, Chevy Volt Ad Watchers Less So

Real people gush about their cars in stark new spots

Quick, somebody zap these Chevy-Volt-happy folks with a taser! They need a jolt of reality. The new "Happy Volt Owners" campaign for Chevrolet's hybrid car presents actual owners extolling the…

OK Go Smacks 1,157 Instruments with a Chevy Sonic

Video shot on crazy stunt course

You may have noticed OK Go briefly appeared in one of the Chevy commercials during the Super Bowl, and then showed up in an extended trailer for their new video…

Chevy Guys Live, Ford Guys Die in Silverado's Super Bowl Ad

Indestructible Twinkies also survive apocalypse

GM is airing three 60-second spots for Chevy on the Super Bowl. We had already seen two of them—"Stunt Anthem" for the Sonic, and the "Happy Grad" consumer-generated ad for…

Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest

Zach Borst's spot will air on the big game

Zach Borst, a 26-year-old aspiring filmmaker from Floral Park, N.Y., has won Chevrolet's contest to have a consumer create one of its Super Bowl spots for the Feb. 5 game.…

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