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Topic: Chevrolet

Chevy's 'Little Red Corvette' Tribute to Prince Is So Good, It's Running in Print Too

Ad hits several newspapers Friday

Brand tributes to Prince following his death Thursday at age 57 have been hit or miss. But Chevrolet's Corvette tribute was among the best—a lovely minimalist message from a brand…

Chevy Throws Facebook's Reaction Buttons Into Its New Malibu Commercial

Because you can't just Like the Malibu

Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion…

Sam Raimi Just Directed This Mini Horror-Movie Trailer for Chevrolet

Run screaming for these safety features

When we heard that Sam Freakin' Raimi was directing a commercial for Chevrolet that spoofs horror movie tropes, our first thought was, "Hmm, wonder how he's gonna sneak Bruce Campbell…

Chevrolet Took All the Branding Off This Malibu to See What People Really Think of It

Sorry, it's not actually a Lexus

The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot from Commonwealth/McCann.  With cameras…

Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?

'Words alone can't describe' the 2016 Cruze

We may be nearing peak emoji, as Chevrolet has become the latest brand to play around with the familiar icons—writing a press release almost entirely in emojis to announce something…

Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win

Lloyd Choi looks on the bright side

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun,…

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It

Contest entrant finds life on YouTube

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a…

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits

PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

Chevy Releases Extended Volt Spot, Now With More Robot Dog

Unwrapping the launch ad

This Chevy Volt ad, titled "Silent Anthem," is an extended version of the Volt footage we saw in the "Find New Roads" launch spot in February. Visually, it's interesting, although…

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