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Topic: The Chernin Group

AT&T's YouTube and Snapchat Summer Reaps Big Stats

Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

Hulu Off the Market, Will Get $750 Million Cash Infusion

Worried brands can breathe a sigh of relief

Brands and agencies fearful that Hulu might be mismanaged by a new owner can breathe easier, as the video site is no longer for sale. Joint owners 21st Century Fox, NBCUniversal…

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