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Topic: Cheetos

Why Brands Are Building Their Own 'Museums' Where Immersion Is the Price of Entry

Cheetos, Hulu, Land O'Lakes have set up exhibits

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese. These are just some of the "rare" Cheetos featured in the "Chester's Masterpieces" section of the online Cheetos Museum. Since June, the Frito-Lay-owned…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

YouTube's 10 Most-Watched Ads in June

Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

Chester Cheetah now generally being a dick

Chester Cheetah used to encourage Cheetos eaters to mess with other people. Now, he'll screw with anyone, including the Cheetos eaters themselves. In the "Piano" spot below, from Goodby, Silverstein…

Blood-spattered refs always prefer Cheetos

A reader out in Los Angeles alerted us to these bizarre Cheetos billboards posted around town, showing a grim-faced soccer referee brandishing a red card while covered in what…

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