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Topic: Chase

Mcgarrybowen Fills President's Role With Insider

Tom Sewell shifts from account management ranks

Mcgarrybowen, after searching outside for an executive to lead its New York office, went for a longtime insider instead. Tom Sewell has worked at the agency since 2008, most recently as…

Merkle Acquires Digital Player New Control

Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

JP Morgan Chase's Claire Huang Talks Digital and Mobile

Financial exec dishes on 'brand refresh' strategy

JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…

Portrait: MKG

The digital agency knows how to use social media to give brands that patina of cool

Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…

Perspective: Check, Please

Dining out isn't what it used to be—nor are Americans' attitudes about using plastic

Glance at the 1979 ad below, and two things become apparent, one immediate and the other less so. First is that the legendary Windows on the World restaurant—once perched on…

Biggest Brand Gainers in Consumer Perception

YouGov tracks the brand with the most buzz for the month of March

Each month YouGov BrandIndex asks people their perception of more than 1,100 brands, and Tide had the biggest gain in March when there was a rash of stories about thieves…

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