Topic: Chartbeat

The Urban Legend of Free Social Marketing

It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

Facebook Outage Points to Importance of ‘Dark Social’

IMs, emails and office conversations also drive visitors to websites

Depending on which metrics one considers, the two-hour Facebook outage on Aug. 1 signaled a potential disaster for other websites or survivable inconvenience. With a tweet (see below), Chartbeat chief data…

What Part of a Web Page Gets the Highest Viewership?

Chartbeat’s findings may surprise you

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web…

Adobe's Bold Plans for Online Ad Business Don't Include Advertising

But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

Slowly Digging Out of Its Hole

Digg was once a traffic fire hose for publishers. Now overhauled, can it get its mojo back?

When the New York tech incubator Betaworks bought the former social news giant Digg for a mere $500,000, there was confusion, but mostly snark and ridicule. “There was a lot…

Stats-Addicted Editors Suffer From Chartbeat Withdrawal

Outages lead to agita at media sites

Web editors have called real-time Web analytics provider Chartbeat “mesmerizing,” “life changing,” and “a vortex of awesomeness.” The browser-based dashboard, which tracks live Web activity, is an addictive instant feedback…

Is Facebook Becoming the Web's Editor in Chief?

Looking to further cement publishers' dependency on its tools and services, Facebook has announced a series of updates to its analytics tool—Facebook Insights for Websites—which is designed to help sites…