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Topic: Chartbeat

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

Facebook Outage Points to Importance of ‘Dark Social’ IMs, emails and office conversations also drive visitors to websites

Depending on which metrics one considers, the two-hour Facebook outage on Aug. 1 signaled a potential disaster for other websites or survivable inconvenience. With a tweet (see below), Chartbeat chief data…

August 5, 2014, 2:46 PM EDT

What Part of a Web Page Gets the Highest Viewership? Chartbeat’s findings may surprise you

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web…

September 18, 2013, 6:16 AM EDT

Adobe's Bold Plans for Online Ad Business Don't Include Advertising But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

August 26, 2013, 12:00 AM EDT

Slowly Digging Out of Its Hole Digg was once a traffic fire hose for publishers. Now overhauled, can it get its mojo back?

When the New York tech incubator Betaworks bought the former social news giant Digg for a mere $500,000, there was confusion, but mostly snark and ridicule. “There was a lot…

October 23, 2012, 4:52 AM EDT

Stats-Addicted Editors Suffer From Chartbeat Withdrawal Outages lead to agita at media sites

Web editors have called real-time Web analytics provider Chartbeat “mesmerizing,” “life changing,” and “a vortex of awesomeness.” The browser-based dashboard, which tracks live Web activity, is an addictive instant feedback…

April 29, 2011, 12:57 PM EDT

Is Facebook Becoming the Web's Editor in Chief?

Looking to further cement publishers' dependency on its tools and services, Facebook has announced a series of updates to its analytics tool—Facebook Insights for Websites—which is designed to help sites…

March 8, 2011, 12:00 AM EST

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