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Topic: Charlie Sheen

Does Real-Time Marketing Work?

Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment,…

FX Shuffles Deck as It Prepares Spinoff Launch

Three upped to president; FXX makes first series pickup

As FX Networks prepares to launch a new standalone comedy channel, CEO John Landgraf has elevated three of his lieutenants to the rank of president. FX veterans Nick Grad and Eric…

Moonves: C7 Switch Only a Matter of Time

CBS boss predicts a currency shift will take place by mid-2014

Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will…

Angusgate: Much Ado About Nothing

Whether he stays or goes, Two and a Half Men star has little impact on show

For those of us quietly hoping that Two and a Half Men co-star Angus T. Jones would embark on a Tiger Blood/Bitchin’ Rock Star From Mars media junket following his…

MTV, Twitter Look for Next Beyonce Baby Bump

Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

FX Lands Warner's 'Mike & Molly'

Cable net buys off-net rights for a song

In what can be characterized as one hell of a bargain, FX has landed the off-network rights to the Warner Bros. Domestic Television comedy Mike & Molly for about half…

TNT Orders a Second Helping of ‘Dallas’; Sheen Scores for FX

Turner net also renews cop drama ‘Rizzoli & Isles’

Just three episodes into its premiere run, TNT’s Dallas reboot has earned a second season order. The Turner network has ordered 15 episodes from Warner Horizon Television, with plans to bow…

Bad Rehab

Rebranding Charlie Sheen and the naughty boys

John Landgraf, president and general manager at FX Networks, sat with his team in the glass-walled conference room of the network’s Los Angeles offices last October to hear a pitch…

Ad of the Day: Bavaria

Charlie Sheen's unlikely advertising rebirth continues, as the Dutch brewer tests his sketchy sobriety

The jester who would be king—or at least, a better-paid jester. Charlie Sheen steadily clawing his way back from ignominy is one of the quietly notable celebrity stories of 2012. The…

Of Price and Men: Kutcher, Lorre Ponder 10th Season

'Two and a Half Men' renewal likely, costly

Ashton Kutcher played it coy when asked if Two and a Half Men would be renewed for a 10th season, but the Nielsen ratings say Walden Schmidt is a lock…

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