Topic: charity

Cristiano Ronaldo's New Charity App Lets You Post Selfies With Him, Topless or Otherwise

Each download benefits Save the Children

If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong.  Ronaldo's new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you…

Charity: Water's Gorgeous NYC Digs Were Made Possible by Donations

Nonprofit’s inspiring space represents its mission

Founded in 2006, nonprofit organization Charity: Water is on a mission to bring clean drinking water to everyone on Earth­. To date, the organization has funded almost 19,000 water projects…

Infographic: Inside the Minds and Motivations of Today's Charitable Donors

74% prefer giving to local nonprofits over global causes

The year-end holidays mark a time of increased mindfulness around charitable giving. DDB U.S. gathered data on over 6,000 U.S. adults regarding habits, trends and values of those who made…

Canadian Cancer Society Invites You to Fight Your Fears and Help Save Lives at the Same Time

Raise cash by facing your phobia

Are you afraid of heights? Swimming with sharks? If you have a phobia you've been meaning to overcome, now is a particularly good time, thanks to a new campaign from…

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono

After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

Each Page of This 'Drinkable Book' Is a Water Filter That Removes Deadly Bacteria

DDB charity project purifies as it educates

Drinking is fundamental. With that thought in mind, DDB New York and Water Is Life have authored a Drinkable Book that not only educates at-risk populations on sanitation and hygiene, but…

Pornhub Marks Arbor Day by Planting a Tree for Every 100 Big-Wood Videos Watched

Site continues SFW marketing push

This Arbor Day season, Pornhub has found a new way to celebrate its commitment to giving America wood. The adult site says it will plant a tree for every 100 videos…

Anonymous Donor Buys Thank-You Billboard for Batkid

Was that you, Bruce Wayne?

Just in case you thought the San Francisco Batkid story couldn't get any cuter, a mysterious billboard near the Bay Bridge is thanking the miniature hero, better known as 5-year-old…

Sean Bean Stars in (and Survives!) a Charming Make-A-Wish Ad

Dodging dinosaurs and evading explosions, for the kids

Considering that Sean Bean can barely make a walk-on cameo without his character being butchered, it's pretty impressive how much he can survive in his newest U.K. ad appearance. Dinosaurs firing…

Movember Is Back With New Look, New Sponsors

Discovery, Wheaties join 'Generation Mo'

Heads up, gents: It's almost Movember again.  Now open for registration, the annual charity drive is celebrating its 10th anniversary by making some new additions to its core mission, which encourages…