The Burns Group founder reinvents himself with help from 500,000 consumers
By Noreen O'Leary on Oct. 27, 2014 - 12:01 AM EDT
Specs: The Burns Group Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…
What happens when a brand takes a proven message and tries something abstract?
By Robert Klara on Oct. 25, 2012 - 12:22 AM EDT
In the Olde Booke of Branding Wisdom—well, if there is one—is writ an important lesson: Just because your brand’s been around for a century doesn’t mean you can stray off…