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Topic: ChapStick

Life After the Infamous ‘Saatchi 17’ Walkout

The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

Perspective: Sticky Situation

What happens when a brand takes a proven message and tries something abstract?

In the Olde Booke of Branding Wisdom—well, if there is one—is writ an important lesson: Just because your brand’s been around for a century doesn’t mean you can stray off…

ChapStick Gets Itself in a Social Media Death Spiral

A brand's silent war against its Facebook fans

We're catching up on all the social media scandals today. The major one this week involves ChapStick—a brand whose marketing I don't recall ever making any sort of impact. Until…

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