Topic: ChapStick
Type
Perspective: Sticky Situation
What happens when a brand takes a proven message and tries something abstract?
In the Olde Booke of Branding Wisdom—well, if there is one—is writ an important lesson: Just because your brand’s been around for a century doesn’t mean you can stray off…
ChapStick Gets Itself in a Social Media Death Spiral
A brand's silent war against its Facebook fans
We're catching up on all the social media scandals today. The major one this week involves ChapStick—a brand whose marketing I don't recall ever making any sort of impact. Until…
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