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Topic: Chango

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Twitter Buys Tapcommerce to Build on Mobile Ads Momentum For as much as $100 million

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports…

June 30, 2014, 6:24 PM EDT

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker Brands will be testing on a huge marketing stage

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded…

December 5, 2013, 2:54 PM EST

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