Topic: CES 2017

3 Trends From CES That Marketers Really Need to Pay Attention To

Embrace sensuality, systems and reactions

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued…

Why the Most Important Word in 2017 Will Be 'Experience'

Brands need to find the space for differentiation

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is…

5 Internet of Things Products Marketers Should Keep an Eye on This Year

From smart mirrors to wearable emotion trackers

  brightcove.createExperiences(); LAS VEGAS—If you took a tour of the show floor at CES 2017, you know that among a few…

As Tech Trends Come and Go, Arc Innovation Leader Argues Bots and AI Are Here to Stay

Nick Jones on which innovations have staying power

  brightcove.createExperiences(); LAS VEGAS—Each year at CES, more new technologies and intriguing gadgets are unveiled to thousands of attendees. With so…

What CP+B's Top Creative Technologists Learned From This Year's CES

Joe Corr, Corey Szopinski also talk Domino's and NBA2K

  brightcove.createExperiences(); LAS VEGAS—Like many agency creatives this year, Joe Corr and Corey Szopinski came to CES to soak up the…

Why Brands Can't Let AI, VR Hype Blur the Importance of Mobile

Undertone's Franchi sees smartphone ubiquity as marketing's real opportunity

  brightcove.createExperiences(); LAS VEGAS—For Eric Franchi, cofounder of Undertone, CES 2017 was the year that the connected home truly arrived, with…

How Corning Is Marketing One of the World's Oldest Technologies as the Key to the Future

A look at the glass company's concept car, unveiled at CES

  brightcove.createExperiences(); LAS VEGAS—Amid the teeming mass of months-old technologies here at CES is one that's more than 5,000 years old.…

Deutsch CTO Explains Why Content Will Drive VR, and Where It Will Be in 5 Years

Trevor O'Brien gives us his takeaways from CES

  brightcove.createExperiences(); LAS VEGAS—It's no surprise to see virtual realty is yet again on the tops of marketers' minds at CES…

Nick Offerman Trolled CES by Helping to Unveil a 'Device Like No Other'

You might recognize this 'sentiment-delivery system'

LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out…

Why More Brands Aren't Making Quality Virtual Reality and Augmented Reality Experiences

Omnicom Media Groups exec weighs in

  brightcove.createExperiences(); LAS VEGAS—Despite virtual reality being around for some time now and augmented reality picking up speed, consumers havne't been…