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Topic: Cereal

Cereal Sales Keep Declining, So Some Brands Try Nostalgia But it doesn't appear to be working

Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the…

September 11, 2014, 2:33 PM EDT

Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy

The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of…

August 14, 2014, 11:02 AM EDT

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

April 5, 2014, 5:25 PM EDT

Duck Commits Gingerbread Wedding Massacre for Oatmeal Crisp Run, run! Fast as you can!

Not since Kill Bill has there been a wedding this disastrous and darkly mesmerizing. As some adorable gingerbread people prepare to wed, a duck descends on the scene in savage…

November 21, 2013, 10:11 AM EST

Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun TV spot inspired by viral video

What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal…

May 15, 2013, 11:37 AM EDT

Breakfast-Cereal Mascots as You Never Wanted to See Them Before Guillermo Fajardo's creepy 'dramatic creatures'

If you've ever wondered what your favorite breakfast-cereal mascots would look like as real people, I've got good news and bad news: Someone's brought them to life, and the results…

October 22, 2012, 9:21 PM EDT

Villains Step Up in Kellogg's Crunchy Nut's Superhero Campaign Meet the Boring Breakfast Brotherhood

You've already seen Kellogg's Crunchy Nut cereal personified as a '60s-style, yellow-spandex-clad superhero fighting to restore flavor to breakfast. Now, in a new video created in collaboration with Funny or…

October 22, 2012, 2:50 PM EDT

Kellogg Creates Totes Amazeballs Cereal in Response to Single Tweet Charlatans frontman Tim Burgess gets his wish

Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman…

February 22, 2012, 10:53 AM EST

Hulk Hogan sues Cocoa Pebbles over TV ad

Terry "Hulk Hogan" Bollea's pending lawsuit against Cocoa Pebbles over its "Cocoa Smashdown" commercial (below) is interesting, because the Hulkster was billed at one time as "The Incredible" Hulk…

May 27, 2010, 11:04 AM EDT

Golden Grahams are next best thing to a job

Marketers naturally want to show empathy to consumers who are going through a rough patch with the prolonged economic downturn. Golden Grahams is going a step further by…

February 4, 2010, 9:27 AM EST