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Topic: Cereal

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

HefeWheaties tallboys roll out

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton. "We were intrigued from…

Can Caitlyn Jenner Transition Into a Celebrity Brand Endorser?

Cosmetics, haircare, food—but probably not Wheaties

No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back…

5 Cereals Twitter Users Are Desperate to Bring Back

French Toast Crunch is only the beginning

When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude. Ever since, the cereal has been consistently trending on Twitter. And…

Cereal Sales Keep Declining, So Some Brands Try Nostalgia

But it doesn't appear to be working

Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the…

Why Don't Americans Like Breakfast Cereal Anymore?

The once-loved product whose sales went soggy

The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of…

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children

Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

Duck Commits Gingerbread Wedding Massacre for Oatmeal Crisp

Run, run! Fast as you can!

Not since Kill Bill has there been a wedding this disastrous and darkly mesmerizing. As some adorable gingerbread people prepare to wed, a duck descends on the scene in savage…

Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun

TV spot inspired by viral video

What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal…

Breakfast-Cereal Mascots as You Never Wanted to See Them Before

Guillermo Fajardo's creepy 'dramatic creatures'

If you've ever wondered what your favorite breakfast-cereal mascots would look like as real people, I've got good news and bad news: Someone's brought them to life, and the results…

Villains Step Up in Kellogg's Crunchy Nut's Superhero Campaign

Meet the Boring Breakfast Brotherhood

You've already seen Kellogg's Crunchy Nut cereal personified as a '60s-style, yellow-spandex-clad superhero fighting to restore flavor to breakfast. Now, in a new video created in collaboration with Funny or…

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