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Topic: Century 21

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads 'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

June 10, 2014, 8:58 AM EDT

What Every House Needs: A Century 21 Branded Landing Pad for Amazon Drones Outfit your home today

Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will…

December 6, 2013, 9:24 AM EST

'Tryptophan Slow Jam' Video Is Easily the Strangest Thing Century 21 Has Ever Done Mullen's sleeper hit

Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse…

November 25, 2013, 2:12 PM EST

Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. Halloween ads filmed in Mullen creative's home

As if putting Walter White's house on the market a few weeks back for Breaking Bad's finale weren't enough, Century 21 and Mullen return with five fun videos that channel…

October 25, 2013, 8:49 AM EDT

Starbucks' End-the-Shutdown Petition Spans Social, Mobile and Print Other brands jump into fight over government funding

Starbucks CEO Howard Schultz doesn't exactly shy away from politics, and he's gone all-in today on affecting the national debate about the federal government shutdown. The coffee retail exec appears…

October 11, 2013, 11:52 AM EDT

Century 21 Sells Walter White's House in the Only Worthy Brand Tie-In to the Breaking Bad Finale 'Fit for a king'

Many brands tried to ride the Breaking Bad bandwagon for last night's series finale, with results that were generally clumsy or worse. The exception was Century 21's inspired listing of…

September 30, 2013, 11:20 AM EDT

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

Super Bowl Ad Asks: 'Is There a Century 21 Agent in the House?' Real-estate company unveils in-game :30

Century 21 agents are more helpful than doctors, at least when you're having a housing emergency. The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will air on…

January 28, 2013, 10:01 AM EST

Zynga Needs More Words With Brands Despite missteps, is social gaming company an untapped ad market?

Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…

October 23, 2012, 4:51 AM EDT

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