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Topic: Century 21

Century 21 Is Selling a Zombie Proofing Kit for Your Home on eBay Just in time for The Walking Dead's return

It's nothing fancy—just some particle boards and nails. But it ought to keep out those bloodthirsty zombies. Yes, just in time for this weekend's return of The Walking Dead to AMC,…

October 10, 2014, 11:47 AM EDT

Brands Miss the Mark With 9/11 Tweets A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

September 11, 2014, 1:13 PM EDT

Zillow Pays $3.5 Billion for Trulia Online real estate companies prioritize mobile growth

Zillow has acquired Trulia for $3.5 billion in stock, which could trigger a string of similar consolidations within the online real estate industry.  Zillow and Trulia are two of the biggest…

July 28, 2014, 1:15 PM EDT

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads 'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

June 10, 2014, 8:58 AM EDT

What Every House Needs: A Century 21 Branded Landing Pad for Amazon Drones Outfit your home today

Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will…

December 6, 2013, 9:24 AM EST

'Tryptophan Slow Jam' Video Is Easily the Strangest Thing Century 21 Has Ever Done Mullen's sleeper hit

Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse…

November 25, 2013, 2:12 PM EST

Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. Halloween ads filmed in Mullen creative's home

As if putting Walter White's house on the market a few weeks back for Breaking Bad's finale weren't enough, Century 21 and Mullen return with five fun videos that channel…

October 25, 2013, 8:49 AM EDT

Starbucks' End-the-Shutdown Petition Spans Social, Mobile and Print Other brands jump into fight over government funding

Starbucks CEO Howard Schultz doesn't exactly shy away from politics, and he's gone all-in today on affecting the national debate about the federal government shutdown. The coffee retail exec appears…

October 11, 2013, 11:52 AM EDT

Century 21 Sells Walter White's House in the Only Worthy Brand Tie-In to the Breaking Bad Finale 'Fit for a king'

Many brands tried to ride the Breaking Bad bandwagon for last night's series finale, with results that were generally clumsy or worse. The exception was Century 21's inspired listing of…

September 30, 2013, 11:20 AM EDT

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

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