Celebrity Endorsements | Adweek Celebrity Endorsements | Adweek
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Topic: Celebrity Endorsements

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

Ad of the Day: Alexa Ray Joel, Dhani Harrison Play Their Fathers' Songs for Gap Are they being themselves?

Talk about "pop" music. I'm both attracted to and repelled by this "Back to Blue" campaign for Gap—by ad agency Peterson Milla Hooks—featuring Alexa Ray Joel, daughter of Billy, and Dhani…

September 19, 2013, 10:19 AM EDT

Dennis Rodman Goes Boom in Pistachios Ad With Fake Kim Jong-un Prancercise lady joins the campaign, too

Keyboard Cat, Snoop, Psy, the Winklevoss twins and Snooki were all in on the joke. Can the same be said for Dennis Rodman and the Prancercise lady? Oh sure, it's…

September 18, 2013, 8:53 AM EDT

McDonald's Remakes Classic Jordan-Bird Ad, This Time on the Football Field Can Flacco and Kaepernick measure up?

McDonald's and Burrell Communications update a classic Super Bowl spot from 1993, pitting Joe Flacco of the Baltimore Ravens and Colin Kaepernick of the San Francisco 49ers, the opposing quarterbacks…

September 16, 2013, 9:21 AM EDT

SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies It's sweeter than you think

Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John…

September 12, 2013, 10:39 AM EDT

Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm It's brats vs. cheese with Robert Smigel and George Wendt

DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on…

September 6, 2013, 12:53 PM EDT

Tom and Gisele Strut and Sing Their Way Through Their Latest Ads New spots for UGG, H&M

It's a good week to be the Bündchen-Brady offspring. Their already-considerable trust funds likely just got even fatter, as their telegenic, brand-bait parents—that would be supermodel Gisele and football star…

September 5, 2013, 1:24 PM EDT

The Kardashians Can't Save Sears Famous-name labels used to work well for the retailer

Retailing serves up its share of difficult lessons. Among them: Sometimes celebrity endorsements work magic, sometimes not. Given all the variables involved, it’s tough to make direct comparisons, but the ads…

September 4, 2013, 10:24 PM EDT

Ad of the Day: Old Spice Perfects the Stupid-Funny Parody Jingle in NFL Spots Wes Welker, Jerod Mayo star

Here's a sentence I never thought I'd write: The bar for deodorant ads has gotten really, really high over the last few years. Don't look at me. I didn't decide this…

September 4, 2013, 2:25 PM EDT

Ad of the Day: Robert Pattinson Finds a New Circle of Hell for Dior Homme Roasting with Romain Gavras

When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme…

September 3, 2013, 11:58 AM EDT

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