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Topic: Celebrity Endorsements

Arnold Schwarzenegger's Best Commercials Ever! [Video]

A sampling of the action star's greatest global hits

You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been…

Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat

Surprising fans in the Bronx

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career,…

Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing

Cue the jazz, the laughs, and the pain

If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps…

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign

Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

Ad of the Day: Dax Shepard and Kristen Bell Charmingly Do a Lot of Nothing for Samsung

With the Galaxy Tab S, you'll never leave the house

Samsung serves up a giant helping of adorable in this ad with real-life couple Dax Shepard and Kristen Bell, who are seduced by the Galaxy Tab S into ditching their…

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad

Three spots launched Thursday

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and…

What Makes for an Unforgettable Celebrity Ad? Share Your Thoughts at #AdweekChat

Twitter chat begins at 2 p.m. ET Wednesday

In the not-too-distant past, Hollywood A-Listers had to sneak off overseas to make easy money in advertising. But today, the stigma is lifting, and celebrity endorsements are everywhere you look. Does…

China Cracks Down on Laughable Celebrity Endorsements

New law requires celebs to actually use the products they pitch

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor…

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light

Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

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