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Topic: Celebrity Endorsements

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

September 10, 2014, 10:39 AM EDT

Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad Three spots launched Thursday

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and…

September 4, 2014, 12:50 PM EDT

What Makes for an Unforgettable Celebrity Ad? Share Your Thoughts at #AdweekChat Twitter chat begins at 2 p.m. ET Wednesday

In the not-too-distant past, Hollywood A-Listers had to sneak off overseas to make easy money in advertising. But today, the stigma is lifting, and celebrity endorsements are everywhere you look. Does…

September 2, 2014, 6:03 PM EDT

China Cracks Down on Laughable Celebrity Endorsements New law requires celebs to actually use the products they pitch

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor…

September 2, 2014, 1:41 PM EDT

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

August 25, 2014, 8:55 AM EDT

Ad of the Day: Craig Robinson Croons Love Ballads to Verizon FiOS in Mock Infomercial TV's most likable piano man sings from the heart

When was the last time you saw an ad for a TV provider and thought to yourself, "Wow, this is enjoyable," rather than, "Oh my God, I hate you, stop…

August 20, 2014, 10:16 AM EDT

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

August 18, 2014, 12:37 PM EDT

Jason Sudeikis Hilariously Returns as the World's Worst Soccer Coach for NBC Sports With help from Tim Howard

It was this time last year that we first met Ted Lasso, an American football coach (played by Jason Sudeikis) hired to manage London's Tottenham Hotspur Football Club—and manage it…

August 8, 2014, 1:28 PM EDT

Bret Michaels Is the Newest Endurance Test for Nissan's Commercial Vans in Viral Clip Glam rocker racks up 1.5 million views in a week

This fun clip of glam rocker and reality TV star Bret Michaels performing a high-octane take on the '80s ballad "Endless Love" as a paean to Nissan's commercial vans is…

August 5, 2014, 10:23 AM EDT

Ad of the Day: Jude Law Dances for Johnnie Walker Blue in Jake Scott's Short Film Betting the house (or the boat)

Jude Law hasn't had the best of luck on boats in the past. But he puts that behind him for this stylish short film for Johnnie Walker Blue, directed by…

July 30, 2014, 9:30 AM EDT

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