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Topic: Celebrity Endorsements

Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing Cue the jazz, the laughs, and the pain

If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps…

September 18, 2014, 7:52 AM EDT

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

September 17, 2014, 4:00 PM EDT

Ad of the Day: Dax Shepard and Kristen Bell Charmingly Do a Lot of Nothing for Samsung With the Galaxy Tab S, you'll never leave the house

Samsung serves up a giant helping of adorable in this ad with real-life couple Dax Shepard and Kristen Bell, who are seduced by the Galaxy Tab S into ditching their…

September 17, 2014, 9:03 AM EDT

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

September 10, 2014, 10:39 AM EDT

Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad Three spots launched Thursday

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and…

September 4, 2014, 12:50 PM EDT

What Makes for an Unforgettable Celebrity Ad? Share Your Thoughts at #AdweekChat Twitter chat begins at 2 p.m. ET Wednesday

In the not-too-distant past, Hollywood A-Listers had to sneak off overseas to make easy money in advertising. But today, the stigma is lifting, and celebrity endorsements are everywhere you look. Does…

September 2, 2014, 6:03 PM EDT

China Cracks Down on Laughable Celebrity Endorsements New law requires celebs to actually use the products they pitch

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor…

September 2, 2014, 1:41 PM EDT

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

August 25, 2014, 8:55 AM EDT

Ad of the Day: Craig Robinson Croons Love Ballads to Verizon FiOS in Mock Infomercial TV's most likable piano man sings from the heart

When was the last time you saw an ad for a TV provider and thought to yourself, "Wow, this is enjoyable," rather than, "Oh my God, I hate you, stop…

August 20, 2014, 10:16 AM EDT

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

August 18, 2014, 12:37 PM EDT

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