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Topic: Celebrity Endorsements

Billy Dee Williams Is Back as Colt 45's Spokesman, and It Still Works Every Time

Actor, 78, reprises a classic role

You never know when old friends might show up—25 years later. It was one of the most memorable ads of the '80s, for better or worse—Billy Dee Williams, the Star Wars…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad

Bearded champion preps for Rio

Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever…

How Droga5 Branded Dwayne 'The Rock' Johnson as It Would Any Consumer Product

'Project Rock' brings motivation (and products) to millennials

When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage…

Ad of the Day: Paul Giamatti Battles a Family of Movie Buffs in His First Ads Ever

How CenturyLink makes you feel like a 'Hollywood Insider'

Acclaimed actor Paul Giamatti makes his on-screen commercial acting debut—and jousts with a family of know-it-all movie and TV buffs—in CenturyLink's amusing "Hollywood Insider" campaign from Arnold Worldwide. Known for his…

Samsung's First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

W+K's anthem spot brings in Wesley Snipes, Lil Wayne and William H. Macy

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard to…

Ellie Goulding Shocks Superfans With a Perfectly Played 'Priceless Surprise' for MasterCard

Yes, the feel-good celebrity prank still works

There's one form of prank advertisement that will surely survive long after all the telekinetic coffee-shop surprises and sentient vending machines have faded away. And that is the celebrity-surprising-the-superfan video.  It's…

Why These Museum Ads With Will Ferrell Make Me Really, Really Mad

Everything should work. And yet...

The La Brea Tar Pits and Museum commissioned a campaign from creative agency Imaginary Forces to celebrate its renovation. They somehow got Will Ferrell to help them out, and from…

Aubrey Plaza Quietly Fails to Save the Free World in This New iPhone Commercial

It was asking a lot

Apple released a couple of new iPhone 6 commercials on Wednesday, and mostly they're feature focused, though Aubrey Plaza does have a cameo in "Less Time"—a spot about the 3D…

Here's Your First Look at Christopher Walken on the Set of Kia's Super Bowl Ad

One of his costars is a colorful sock

It's been 16 years since Pets.com's sock puppet graced us with a starring role in a Super Bowl commercial. That didn't work out so well. But maybe it's time for…

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