Celebrity Endorsements | Adweek
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Topic: Celebrity Endorsements

4 Ways to Avoid Being Sued by a Celebrity Over a Tweet Legal experts share tips for brands as Heigl takes Duane Reade to court

When you're the social media manager for a brand, a celebrity being photographed with your product is probably the best and worst thing that can happen to you. It's a…

April 11, 2014, 10:02 AM EDT

Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel Joe Wright directs 'She's Not There'

Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that…

March 26, 2014, 3:06 PM EDT

Adweek's Top 5 Commercials of the Week: Feb. 21-28 Boys and girls, kitties and crazies. Vote for your favorite spot

In this week's best new commercials, Katy Perry and other famous women launch a new battle cry for CoverGirl. Jeff Gordon pulls another prank for PepsiMAX. British mobile company Three…

February 28, 2014, 8:06 AM EST

Ad of the Day: Don't Watch This North Face Video If You're Even Mildly Afraid of Heights Alex Honnold free-solos El Sendero Luminoso

It's just kind of weird helping your friend do something that you know could potentially lead to his death." So says videographer and climber Cedar Wright, as the camera pans over…

February 14, 2014, 7:06 AM EST

Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine American Family Insurance preps ad for Sunday

Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson…

January 31, 2014, 8:37 AM EST

Arnold Schwarzenegger Will Make a Super Bowl Ad Appearance for Bud Light A-lister confirmed for celebrity-packed spot

UPDATE: Bud Light has released teaser clips for its Super Bowl ads from BBDO, revealing that Arnold Schwarzenegger is one of several celebrities who will surprise an "unsuspecting guy" at…

January 17, 2014, 11:12 AM EST

Kia Preps a Matrix Spoof With Laurence Fishburne for the Super Bowl David&Goliath :60 pushes K900 sedan

The Matrix may be 15 years old, but the reality is, advertisers still love it. Less than a year after GE recruited Agent Smith (actor Hugo Weaving) for its "Brilliant Machines"…

January 13, 2014, 12:42 PM EST

Ad of the Day: Melissa McCarthy Is Game for Old Navy's Black Friday Campaign She doesn't win $1 million, but you could

Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever. Last year at this…

November 25, 2013, 12:37 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 8-15 Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

November 15, 2013, 9:02 AM EST

Ad of the Day: Lionel Messi Captains the Humans in Samsung's Soccer Battle Against Aliens Our only hope

After charming poor kids who love to sing Lorde in his previous spot, goofy-looking Samsung spokesman Lionel Messi is back, and this time he's fleeing such shiny, sleek black cars…

November 13, 2013, 4:08 PM EST

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