Celebrities | Adweek
Advertisement

Topic: Celebrities

Type
Royal Caribbean Fills Virtual Ship With Celebrities Kristin Chenoweth stars in 8-minute commercial from Mindshare

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…

April 16, 2013, 12:50 PM EDT

Which Entertainment Show Is the Most Flattering to Celebrities? Hairstyles dominate the conversation

Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin…

February 20, 2013, 6:16 AM EST

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games Technology and social media give Hollywood ads real star power

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…

February 18, 2013, 7:54 AM EST

Time Inc.'s Latest Collaboration People and Cooking Light Share Content

Time Inc. CEO Laura Lang has made a point of capitalizing on the company's enormous number of print subscribers and breaking down walls between its traditionally autonomous brands. In keeping with…

January 4, 2013, 12:02 AM EST

People Adds CelebWatch News App to Subscription Plan New app has customizable news feeds

People magazine is trying to capitalize on readers' obsession with celebrity news and keep its title as Time Inc.'s cash cow with a new app that makes it easy to…

December 14, 2012, 11:24 AM EST

Newsstand Realities Audiences may be more fragmented than ever, but fresh faces and reality stars still sell magazines

With American audiences becoming more segmented than ever, it can be hard to predict which celebrities will sell magazines. Just ask Larry Hackett, the managing editor of People. “It’s not…

November 27, 2012, 4:08 AM EST

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web Reddit generates huge referral traffic while Pinterest falls flat

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the…

August 29, 2012, 2:05 PM EDT

Shocker: 'OK!' and 'Life & Style' Both 'Pregnant & Betrayed' A brief history of dueling covers

With their regularly rotating casts of Teen Moms, Kardashians and Brangelinas, it’s not unusual for celebrity weeklies to have a bit of cover story overlap. But the latest issues of…

May 22, 2012, 12:41 PM EDT

Get Real Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

May 1, 2012, 6:08 AM EDT

Perspective: The Backhand Boys Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

February 1, 2012, 10:53 PM EST

Advertisement