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Topic: Cbs

The Super Bowl Is Stephen Colbert's Opening Act, and He's Ready to Make the Most of It

Sunday may bring his biggest audience ever

CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could…

In a Good Sign for the Super Bowl, CBS Celebrates Highest-Rated AFC Championship in 30 Years

Fox also scores with NFC title and X-Files' return

Peyton Manning's nailbiter victory over Tom Brady helped drive Sunday's AFC Championship game to its highest ratings in 30 years, according to Nielsen. CBS said the AFC Championship—in which the Denver…

Why Daytime Syndication Remains a Sunny Proposition for Advertisers

Buyers are undaunted by recent high-profile misses

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on…

How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

Product integration is funny business for Snickers and others

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations. In the third episode, two detectives (played by Hayes MacArthur and Deon Cole) strike…

CBS Dials Up the Hype as It Preps for a Super Bowl 'America Will Never Forget'

Highlights 'bells and whistles' viewers can expect

CBS isn't shying away from hyping its upcoming Super Bowl telecast as one of the biggest of all time. During its presentation at the Television Critics Association's winter press tour,…

New CBS President Predicts a 'Robust Upfront in May' After a Series of Strong Quarters

Touts viewership and advertising gains

Meet the new boss, same as the old boss. That was the overall theme of new CBS Entertainment president Glenn Geller's first executive session with reporters at the Television Critics…

As Football Nears the End of a Hugely Successful TV Season, Ad Slots Are Few and Far Between

Buyers love the NFL's massive, real-time reach

The holiday season is over, and while Santa may be taking some well-deserved time off, a few networks still have a big present to unwrap in the form of playoff…

AARP Celebrates the Newest Member of the 50-and-Over Club: The Super Bowl

But the frugal-minded group won't be ponying up $5 million

This year, the Super Bowl celebrates a serious milestone: It's turning 50. And who better to celebrate than an organization dedicated solely to helping people over the age of 50? AARP…

Which Network Was No. 1 in 2015? Almost All of Them, Apparently

Santa gave everyone a demo trophy this year

You better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings…

CBS Is Holding Some Super Bowl Ad Slots to Sell Last Minute for 'North of $5 Million'

Banking on late buyers

Exactly two months before Super Bowl 50 airs, CBS said it is holding back a few of its 30-second spots so it can sell them last-minute to advertisers who are…

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