Topic: Cbs

CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

Late Late Show’s viral videos broke the Internet

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On…

As Most Networks Are Afraid to Cancel New Shows, CBS Just Pulled Angel From Hell

Network tries to stop the post-Big Bang bleeding

In a season where broadcast networks are hesitant to cut bait on their lower-rated shows, CBS is standing apart from the crowd. Late Monday, just hours after celebrating its 111.9…

Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream

An average of 1.4 million watched on nonlinear devices

Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest…

With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time

CBS topped 2013, but not Fox and NBC broadcasts in recent years

Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to…

Supercut: All the Ads From Super Bowl 50 in Just 2.5 Minutes [Video]

This year, everything was talking

It's Monday, the day after Super Bowl 50, and we're still trying to make sense of the commercials. We literally saw it all, from a curious spot about opioid induced…

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Network could keep talking with advertisers until Sunday

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and…

Les Moonves Is Named Chairman of CBS, Replacing Sumner Redstone

Announcement comes a day after ailing former chair resigns

Les Moonves, CBS Corp.'s CEO and president, has been named chairman of the company. He replaces the ailing Sumner Redstone, who resigned Tuesday as executive chairman but will remain as…

How CBS Has Spent the Past Year Trying to Get You to Watch Super Bowl 50

Network aired 'hundreds and hundreds' of promos

When George Schweitzer was researching CBS's coverage of the very first Super Bowl as part of his preparation for the network's Super Bowl 50 marketing campaign, he made note of…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…