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Resurrection Falls Back to Earth ABC drama down 40 percent in hyper-competitive Sunday night slot

After a splashy debut in which it more than doubled its time slot predecessor’s average deliveries, ABC’s Resurrection has fallen back to earth. According to Nielsen live-plus-same-day data, the fourth episode…

March 31, 2014, 1:36 PM EDT

Broadcast’s Incredible Shrinking Thursday Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

March 28, 2014, 2:34 PM EDT

Allstate’s Marketing Boss Talks Up ‘March Mayhem’ Assessing the ROI from such a large-scale push

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed…

March 25, 2014, 6:29 AM EDT

Behind the Scenes of The Good Wife Shocker Death comes to us all, and even lawyers can’t escape

If TV’s liveliest time slot weren’t already somewhat paradoxically a-crawl with death, last night’s episode of The Good Wife raised the ante on all things terminal. (Fair warning: Spoilers abound…

March 24, 2014, 12:27 PM EDT

MyNetworkTV Gobbles Up Off-Net Rights to The Walking Dead Zombie apocalypse drama comes to broadcast in the fall

The Walking Dead is staggering its way toward a date with broadcast TV. Beginning this fall, the AMC zombie apocalypse thriller will begin airing on MyNetworkTV, making the 21st Century Fox…

March 19, 2014, 5:03 PM EDT

Resurrection Returns Strong for ABC Haunting drama eclipses Sunday 9 p.m. competition

ABC on Sunday night notched a significant victory in the prime-time ratings race, as the second installment of its new supernatural drama series, Resurrection, dominated the fiercely competitive 9 p.m.…

March 17, 2014, 1:06 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

Déjà Vu All Over Again as CBS Renews 18 Series If it ain’t broke, don’t fix it

In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season.  Eighteen appears to be Nina Tassler’s lucky number, as this marks…

March 13, 2014, 4:08 PM EDT

Bazinga! CBS Renews The Big Bang Theory Through 2016-17 Top comedy earns another long-term pickup

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the…

March 12, 2014, 12:52 PM EDT

Solid Sampling for NBC’s Believe Bachelor finale helps put ABC over the top

In a night dominated by ABC’s Bachelor postmortem, a special preview of NBC’s new Sunday drama series Believe drew a fair amount of sampling. According to Nielsen fast national data, the…

March 11, 2014, 1:52 PM EDT

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