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Topic: Cbs

Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology

Exclusive exchanges reshaping programmatic

Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one…

L.A. Dodgers' Adrian Gonzalez Spends His Offseason Playing Fantasy Football

For sports TV, he heads to HBO

Specs Who Adrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award Base San Diego Twitter @AdrianTitan23 What’s the first information you…

As of Halloween, This Season's TV Ratings Are So Low It's Scary

Fox cancels Utopia, NBC cancels Bad Judge and A to Z

It is the middle of the fall, when the leaves turn brown and die, as so do the sitcoms. This has been a notably bad year for new broadcast TV—multiple networks…

Why It Took So Long for ABC to Cancel Manhattan Love Story

Comedy is the first show to fall this season

As the fall TV season kicks off, the networks usually have itchy trigger fingers when it comes to killing off new shows that flop out of the gate. But not…

TV's Worst Prime-Time Debuts, From 2000 to Present

See the first program canceled each fall

CBS Prepares to Launch 24-hour Digital News Network

Aims for early November roll out

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York. The network—dubbed CBSN—is in the final stages of development, including getting trademarks for…

TV's 10 Worst Time Slots: Can Any Show Survive?

Tick tock, Gracepoint

If a TV series is placed in a terrible time slot and no one is around to watch it, does it make a noise in the ratings? Of course not,…

Roku's New Video Ad Network Will Target Highly Specific Audiences

A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

Prime-time Broadcast Ratings Tumble, Even During Premiere Week

But one network gets a rare bump in viewers

Broadcast networks should start putting up a sign: "Watch for falling ratings." Fragmentation—the process of viewers diffusing across cable channels that cater to specific interests, as opposed to being forced to…

Here Are the 5 TV Tropes You'll Get Tired of Seeing This Year

Meet the doppelgängers

Every year, broadcast spends millions upon millions turning scripts into pilots and pilots into series. And frequently, it picks scripts with quite a few commonalities. Of course, if you have…

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