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Topic: Cbs

All of San Francisco Hates NFL Red Zone Advertising

Football advertisers criticized for covering TV screens during key plays

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s…

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps

Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

Mazda Rolls Out New Miata via Fashion Rocks Microsite

Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive

Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

That's a $6 Billion Upfront Wrap for All of NBCUniversal

Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

Which TV Comedienne Is Looking for Love on Tinder?

2 Broke Girls creator thinks it may be a genius app

Specs Who Whitney Cummings Age 31 Accomplishments Comedian and actress (her Comedy Central stand-up special, Whitney Cummings: I Love You, premieres June 28 at 11 p.m./10 c); co-creator of the CBS sitcom 2…

CBS Finishes Upfront With CPM Increases Lower Than Last Year

Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

At the Upfronts, Data Is Driving Deals

Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

Networks Pour Cash Into Summer Programming

Our top picks for off-season TV

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns…

Nobody Wants to Marry Harry

Fox's faux prince is a ratings pauper

It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't…

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