Advertisement

Topic: Cbs

Adweek's Fall TV Preview: Which New Shows Are Worth Your Time and Ad Budget?

An in-depth look at all 22 new broadcast series

There's been a lot of talk about "Peak TV" this summer—FX Networks CEO John Landgraf kicked off the conversation last month when he noted there will be more than 400…

How Ryan Seacrest's First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

Giving back to teachers with Think It Up

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting. This might not come as much of a surprise, but Seacrest wasn't…

Jimmy Fallon Reclaims the Late-Night Lead on Stephen Colbert's Second Night

Late Show drops to No. 2 in the demo and total viewers

It looks like Stephen Colbert's reign as the new late-night ratings king lasted just 24 hours. Order was restored on night two of the competition between Colbert's Late Show and The…

For at Least One Night, Stephen Colbert Is the New Late-Night Ratings King

Draws more viewers than Fallon and Kimmel combined

The final numbers for the premiere of The Late Show with Stephen Colbert are in, and it looks like the late-night ad windfall CBS was waiting for has indeed arrived. Colbert's…

The 10 Most Impressive Things About Stephen Colbert's Late Show Debut

Solid premiere attracts big advertisers—and Jon Stewart

Of all CBS' fall premieres, none was as important to the network's future than last night's debut of The Late Show With Stephen Colbert. Not only does Colbert have to fill…

With Stephen Colbert, CBS Prepares for a Late Night Ad Windfall

Unlike David Letterman, Colbert embraces advertisers

Tonight, Stephen Colbert hosts a late-night show—CBS' The Late Show With Stephen Colbert—for the first time since The Colbert Report ended last December. It's the longest time the comedian has…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

Here's How Brands Can Make a Splash on The Late Show With Stephen Colbert

B-to-B, CPG and 'disruptive' companies poised to thrive

CBS is just a week away from the launch of The Late Show With Stephen Colbert, which it hopes will shake up the late-night landscape in more ways than one. Colbert's…

10 Tips to Creating the Perfect TV Show Hashtag

Listen to your fans and don't get too clever, network execs say

Knowing that many TV viewers watch their favorite shows with smartphone in hand, network execs are keenly aware of the power of the perfect hashtag. While the show title itself, or…

Stephen Colbert's Late Show Wish? That Donald Trump Stays in the Presidential Race

'Right now, I'm just dry-Trumping'

As the debut of The Late Show with Stephen Colbert approaches, only one thing is keeping Colbert up at night. It's not the pressure of replacing an icon like David Letterman,…

Advertisement