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Topic: Cbs

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

August 4, 2014, 11:38 AM EDT

Mazda Rolls Out New Miata via Fashion Rocks Microsite Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

August 1, 2014, 9:00 AM EDT

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

That's a $6 Billion Upfront Wrap for All of NBCUniversal Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

June 24, 2014, 5:11 PM EDT

Which TV Comedienne Is Looking for Love on Tinder? 2 Broke Girls creator thinks it may be a genius app

Specs Who Whitney Cummings Age 31 Accomplishments Comedian and actress (her Comedy Central stand-up special, Whitney Cummings: I Love You, premieres June 28 at 11 p.m./10 c); co-creator of the CBS sitcom 2…

June 24, 2014, 6:30 AM EDT

CBS Finishes Upfront With CPM Increases Lower Than Last Year Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

June 13, 2014, 2:56 PM EDT

At the Upfronts, Data Is Driving Deals Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

June 8, 2014, 8:18 PM EDT

Networks Pour Cash Into Summer Programming Our top picks for off-season TV

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns…

June 3, 2014, 5:57 AM EDT

Nobody Wants to Marry Harry Fox's faux prince is a ratings pauper

It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't…

May 28, 2014, 3:56 PM EDT

A Low Note for American Idol Fox's elderly competition show is losing its range

Is that a fat lady singing? American Idol did manage to beat CBS' venerable reality competition show Survivor on Wednesday night, but not by much: The show scored a 2.6…

May 22, 2014, 3:48 PM EDT

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