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DirecTV May Punt Away Sunday Ticket Rights Billion-dollar package may be too dear for satellite-TV operator

DirecTV may elect to punt on its exclusive rights to NFL Sunday Ticket. Speaking to investors at a Deutsche Bank media conference in Palm Beach, Fla., DirecTV chief financial officer Patrick…

March 8, 2013, 2:41 PM EST

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

March 6, 2013, 1:12 PM EST

Sunday Night Ghost Town: Soft Launch for ABC’s Red Widow No quick fix for troubled 10 p.m. time slot

Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour…

March 4, 2013, 2:03 PM EST

Entertainment, Media and Tech Companies File Against DOMA 278 companies argue DOMA hurts business

The nation's largest media, entertainment and tech companies, including Disney, CBS, Apple, Facebook and Google, are pulling together in asking the Supreme Court to overturn the the Defense of Marriage…

March 1, 2013, 10:43 AM EST

Dish: CBS Demanded Big Bang's Kaley Cuoco Remove Hopper Tweet Another controversy is used to promote ad skipper

Never missing an opportunity to slam broadcasters in order to promote the Hopper, Dish lashed out Thursday at CBS for demanding that The Big Bang Theory's Kaley Cuoco remove from…

February 28, 2013, 9:22 AM EST

No Ratings Glitter for CBS’ Golden Boy Special premiere of midseason cop drama delivers lackluster ratings

A special premiere of CBS’ midseason cop show Golden Boy showed little luster Tuesday night, drawing 10.6 million viewers and an unremarkable 1.8 rating in the 18-49 demo. According to preliminary…

February 27, 2013, 3:42 PM EST

CBS to Win First February Sweeps Since 1998 Meanwhile, NBC falls to fifth place behind Univision

With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years. Per Nielsen live-plus-same-day ratings for the period spanning Jan. 31…

February 26, 2013, 4:39 PM EST

Gory, Raunchy and Bro-Filled TV Series Are a Hit With Women Programmers know something marketers don’t

Girls, it turns out, just wanna have brains. It may come as a surprise to many that the highest-rated cable show among women year to date is AMC’s The Walking Dead,…

February 25, 2013, 12:04 AM EST

DISH Circumvents Fox Refusal to Air Hopper Ads Hopper logo to take over Daytona 500 car

Leave it to Charlie Ergen's DISH Network to figure out a way to hop right over network TV's refusal to air ads for the Hopper. This Sunday, viewers will see the…

February 23, 2013, 11:42 AM EST

Analyst: Nielsen’s Revised Sample Won’t Immediately Impact Ad Market In redefining the TV household, ratings service takes first step in a long journey

If a journey of a thousand miles begins with a single step, Nielsen’s plans to expand its sample to include non-linear TV deliveries is a bit like lacing up one’s…

February 22, 2013, 4:38 PM EST

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