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Topic: Cbs

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Network could keep talking with advertisers until Sunday

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and…

Les Moonves Is Named Chairman of CBS, Replacing Sumner Redstone

Announcement comes a day after ailing former chair resigns

Les Moonves, CBS Corp.'s CEO and president, has been named chairman of the company. He replaces the ailing Sumner Redstone, who resigned Tuesday as executive chairman but will remain as…

How CBS Has Spent the Past Year Trying to Get You to Watch Super Bowl 50

Network aired 'hundreds and hundreds' of promos

When George Schweitzer was researching CBS's coverage of the very first Super Bowl as part of his preparation for the network's Super Bowl 50 marketing campaign, he made note of…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…

How CBS Sports' Tracy Wolfson Uses Social Media to Prepare for the Big Game

And the NFL player she says is killing it on Twitter

Specs Age 40 Claim to fame Lead reporter for the NFL on CBS and NCAA basketball, as well as Super Bowl 50 sideline reporter Base New York Twitter @tracywolfson Adweek: What's the first information you…

10 TV Shows You Probably Forgot Debuted Right After the Super Bowl

There've been a few hits, but even more misses

The long-term effect of airing a "special episode" of an established show in the plum Super Bowl lead-out position has waned in recent years. So this year, CBS shook things…

Infographic: Do TV Shows Airing After the Super Bowl Gain Long-Term Viewers?

Usually not, at least in the past 10 years

With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top…

In New Thursday Night Football Deal, CBS Will Share Games With NBC

More visability, and revenue, for the NFL

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one…

CBS Says It Doesn’t Care if Sunday’s Super Bowl Doesn’t Break Ratings Records

Network poised to surpass NBC’s ad revenue from last year’s game

In one of his first major decisions after becoming CBS Entertainment president in September, Glenn Geller tapped Late Show with Stephen Colbert—and not one of CBS's fledgling prime-time dramas like Supergirl or Limitless—for…

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