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Topic: Cbs

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have…

As March Madness Tips Off, Here's Why CBS Will Sit Out the National Championships

Cable networks increasingly snag major sporting events

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find itself…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

CBS Claimed All 10 of Broadcast's Most-Watched Shows for the Second Straight Week

Buoyed by the Grammys

It's been two weeks since Super Bowl 50, but CBS is still on a ratings roll. For the week ending Feb. 21, CBS aired all of the top 11 broadcast shows in…

CBS Evening News Anchor Scott Pelley's Office Is Like a Floating Museum

Perched above the newsroom

When Scott Pelley assumed the role of CBS Evening News anchor in 2011, he'd had a long and storied career of reporting from war zones, refugee camps and even campaign…

CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

Late Late Show’s viral videos broke the Internet

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On…

As Most Networks Are Afraid to Cancel New Shows, CBS Just Pulled Angel From Hell

Network tries to stop the post-Big Bang bleeding

In a season where broadcast networks are hesitant to cut bait on their lower-rated shows, CBS is standing apart from the crowd. Late Monday, just hours after celebrating its 111.9…

Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream

An average of 1.4 million watched on nonlinear devices

Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest…

With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time

CBS topped 2013, but not Fox and NBC broadcasts in recent years

Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to…

Supercut: All the Ads From Super Bowl 50 in Just 2.5 Minutes [Video]

This year, everything was talking

It's Monday, the day after Super Bowl 50, and we're still trying to make sense of the commercials. We literally saw it all, from a curious spot about opioid induced…

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