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Topic: Cbs

What's Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

Rebuilding lineups and plugging holes

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents. They and their top execs will be spending…

Check Out Gayle King's Colorful, Down-to-Earth Home Away From Home at CBS

Busy host and magazine editor favors the traditional

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers…

Meet 5 Prime-Time TV Schedulers Whose Decisions Will Make or Break the Next Season

Their boldest moves ahead of the upfront

Kelly Kahl has been scheduling CBS' prime-time programming for two decades, but he knows that his job still remains a mystery to most people. "Scheduling is a weird thing: You…

NFL Reveals the 10 Games That Will Air on Twitter Next Season

Social platform paid $10 million for the Thursday matchups

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a…

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have…

As March Madness Tips Off, Here's Why CBS Will Sit Out the National Championships

Cable networks increasingly snag major sporting events

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find itself…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

CBS Claimed All 10 of Broadcast's Most-Watched Shows for the Second Straight Week

Buoyed by the Grammys

It's been two weeks since Super Bowl 50, but CBS is still on a ratings roll. For the week ending Feb. 21, CBS aired all of the top 11 broadcast shows in…

CBS Evening News Anchor Scott Pelley's Office Is Like a Floating Museum

Perched above the newsroom

When Scott Pelley assumed the role of CBS Evening News anchor in 2011, he'd had a long and storied career of reporting from war zones, refugee camps and even campaign…

CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

Late Late Show’s viral videos broke the Internet

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On…

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