Topic: CBS Sports
After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…
Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different…
Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…
Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…
While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations. Per Nielsen…
