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Topic: CBS Sports

How CBS Sports' Tracy Wolfson Uses Social Media to Prepare for the Big Game

And the NFL player she says is killing it on Twitter

Specs Age 40 Claim to fame Lead reporter for the NFL on CBS and NCAA basketball, as well as Super Bowl 50 sideline reporter Base New York Twitter @tracywolfson Adweek: What's the first information you…

CBS Sports Updates Its Logo for the First Time in 35 Years Ahead of Super Bowl 50

'Modern' design rolls out in time for Sunday's game

Like a big star who undergoes a few nips and tucks before a big moment in front of millions, CBS is freshening up the CBS Sports logo before its Super…

CBS Says It Doesn’t Care if Sunday’s Super Bowl Doesn’t Break Ratings Records

Network poised to surpass NBC’s ad revenue from last year’s game

In one of his first major decisions after becoming CBS Entertainment president in September, Glenn Geller tapped Late Show with Stephen Colbert—and not one of CBS's fledgling prime-time dramas like Supergirl or Limitless—for…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's…

NBC, CBS, ESPN Set 2015 Prime-time Football Schedules

Super Bowl rematches and Brady-Manning XVII highlight season

With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

6 of the Top 10 Brand Posts on Facebook Are About Sports

ESPN, Budweiser, CBS Sports are big winners so far this year

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for the…

Everything You Should Know About This Year's Fantasy Football Apps [Video]

Which was most impressive?

With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game—ESPN, NFL, CBS Sports and Yahoo—to…

Dogs and Cats Living Together: Ratings Dip for NCAA Finals

Huskies-Wildcats grinder draws 21.2 million viewers

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the…

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