Topic: CBS Corp.
Les Moonves on Wednesday broke his uncharacteristic silence, telling CBS Corp. investors that his sales team would look to secure the highest CPM increases in the upfront marketplace. Speaking at the…
Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different…
It’s Groundhog Day at CBS, as the top-rated broadcast network has booked a return ticket for 18 of its original series—the same number it renewed a year ago. Among the programs…
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a…
CBS Corp. is on the verge of acquiring an asset that will round out its television portfolio—the hitherto elusive fully distributed ad-supported cable network. According to multiple sources, CBS is close…
Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife. In a multiwindow deal that involves a basic cable network…
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to…
Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will…
While broadcasters have blamed everything from the DVR to the Olympics for a soft ad sales marketplace, Walt Disney Co. chairman and CEO Bob Iger on Thursday allowed that unspectacular…
Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…
