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Topic: Cbs

Here's How Brands Can Make a Splash on The Late Show With Stephen Colbert

B-to-B, CPG and 'disruptive' companies poised to thrive

CBS is just a week away from the launch of The Late Show With Stephen Colbert, which it hopes will shake up the late-night landscape in more ways than one. Colbert's…

10 Tips to Creating the Perfect TV Show Hashtag

Listen to your fans and don't get too clever, network execs say

Knowing that many TV viewers watch their favorite shows with smartphone in hand, network execs are keenly aware of the power of the perfect hashtag. While the show title itself, or…

Stephen Colbert's Late Show Wish? That Donald Trump Stays in the Presidential Race

'Right now, I'm just dry-Trumping'

As the debut of The Late Show with Stephen Colbert approaches, only one thing is keeping Colbert up at night. It's not the pressure of replacing an icon like David Letterman,…

Don't Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago

And millennials will come around, too

On Friday, FX sounded the alarm about the state, and future, of television. But today CBS offered a counterpoint to FX chief John Landgraf's argument, as network execs made their…

CBS Exec: A Broadcast Network Can Win in the End, Even as TV Evolves

Nina Tassler on content ownership and multiple platforms

A few days after FX's John Landgraf sounded a warning bell that "too much television" is being made, a top exec at CBS said the network is well positioned to continue to…

How Amazon Took a Good CBS Pilot and Made It Great

Sneaky Pete gets a new life on the streaming service

Transparent's critical acclaim has been both a blessing and a curse for Amazon. While the show's 11 Emmy nominations and two Golden Globe wins have helped legitimize the streaming service…

Amazon Rescues Bryan Cranston's 'Sneaky Pete' Pilot

CBS passed, but the show will go on Aug. 7

When streaming services want to make a name for themselves and attract new viewers, they often try to pick up a canceled broadcast show. Hulu took on The Mindy Project, Yahoo…

In a First, CBS Will Livestream All National Ads for Super Bowl 50

Advertisers won't be able to opt out

Each year, viewers can watch more and more Super Bowl commercials online in the days leading up to, and immediately after, the big game. But in February, for the first…

How Daily Fantasy Sports Became a Heavyweight in the Advertising World

DraftKings and FanDuel rule with fans and leagues

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy…

Zoo Shows That Summer Popcorn Fare Isn't Just for the Big Screen

CBS's big swing is worth watching, for now

From Jurassic World to Avengers: Age of Ultron, summer movies are all about escapist fun. As CBS looks to lure audiences during the same season, it's found a show that…

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