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Topic: Cbs

Amazon Rescues Bryan Cranston's 'Sneaky Pete' Pilot

CBS passed, but the show will go on Aug. 7

When streaming services want to make a name for themselves and attract new viewers, they often try to pick up a canceled broadcast show. Hulu took on The Mindy Project, Yahoo…

In a First, CBS Will Livestream All National Ads for Super Bowl 50

Advertisers won't be able to opt out

Each year, viewers can watch more and more Super Bowl commercials online in the days leading up to, and immediately after, the big game. But in February, for the first…

How Daily Fantasy Sports Became a Heavyweight in the Advertising World

DraftKings and FanDuel rule with fans and leagues

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy…

Zoo Shows That Summer Popcorn Fare Isn't Just for the Big Screen

CBS's big swing is worth watching, for now

From Jurassic World to Avengers: Age of Ultron, summer movies are all about escapist fun. As CBS looks to lure audiences during the same season, it's found a show that…

CBS Says It Will Finish on Top as It Completes Its Upfront Sales

Network claims it will secure the highest broadcast rates

The CW is no longer the only network to have taken upfront sales off its summer to-do list. Three days after The CW finished its upfront business, CBS announced it…

How Shinola Went From Shoe Polish to the Coolest Brand in America

Nobody's confusing shit with Shinola anymore

You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21. Two contestants, Guillermo and Yehya, stood on a set made…

CBS Study: TV Trumps Digital in Spending and Reach

Data in hand, networks make their case this sales season

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help…

CBS Announces Its Fall Premiere Dates, and It All Starts With Thursday Night Football

Supergirl premieres Oct. 26

Intent on winning the season in adults 18-49, CBS is making an aggressive early move, becoming the first broadcast network to announce its fall premiere dates. The network will kick off…

CBS Has No Plans to Pull Controversial Reality Show The Briefcase

Exploiting a choice between greed and benevolence

Is it possible to offend people from all walks of life while simultaneously helping families who are experiencing financial setbacks? It seems CBS' new series The Briefcase is doing just that.  The…

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

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