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Topic: Catalina Marketing

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Catalina: Marketers Waste Millions on Wooing Demos Consumer data will render sex- and age-based targeting obsolete

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…

July 17, 2012, 9:03 PM EDT

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