Topic: Casale Media
Type
Buyers Blind When It Comes to How Exchanges Actually Work
Casale Media VP on how the lack of transparency is holding back programmatic buying
Data is power, or rather is empowering to any business. When one thinks about data with regards to digital advertising, most likely what first comes to mind is targeting data,…
Black Friday Drives RTB Up the Funnel
Display ad demand, prices jump over holiday weekend
It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But…
Ad Network Casale Media Readies SSP
Platform showcases real-time bid map
Casale Media, an ad network that specializes in real-time bidding, has launched its own supply-side platform for publishers designed to help them sell excess inventory in an automated fashion, or…
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