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Topic: Casale Media

More Brands Are Using Real-Time Bidding to Buy Ads: Report

AT&T is the top spender in first half of 2013

Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising. The number of brands using real-time bidding (a method of purchasing…

Buyers Blind When It Comes to How Exchanges Actually Work

Casale Media VP on how the lack of transparency is holding back programmatic buying

Data is power, or rather is empowering to any business. When one thinks about data with regards to digital advertising, most likely what first comes to mind is targeting data,…

Black Friday Drives RTB Up the Funnel

Display ad demand, prices jump over holiday weekend

It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But…

Ad Network Casale Media Readies SSP

Platform showcases real-time bid map

Casale Media, an ad network that specializes in real-time bidding, has launched its own supply-side platform for publishers designed to help them sell excess inventory in an automated fashion, or…

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