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Topic: Cartier

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

Ad of the Day: Cartier Tells Three Love Stories in Dazzling Short Film for Valentine's Day

'The Proposal' in Paris

Cartier rocks Valentine's Day with "The Proposal," a six-minute meditation on modern romance directed by Sean Ellis, whose 2006 short film Cashback was nominated for an Oscar. Here, we meet three…

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift

Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

The Cartier Guys Are Coming to JWT New York

Lalleve and Imbert leave Marcel Paris for U.S. market

Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market. In August, Emmanuel Lalleve and Florent…

Cartier None Too Pleased by Vulgar Parody of Its Brand Logo

Fashion house hits back

Surprise! Cartier doesn't like hats that spoof the brand's scripted logo by repurposing it as an insult derived from a slang word for female genitalia. According to the Daily Beast,…

Ad of the Day: Cartier

The French jeweler returns with a visually astonishing gem of a holiday spot

Could someone please explain to me what is going on in any Cartier ad, ever? First, they had the free-associative Russia-elephant-dragon-airplane odyssey (seriously, it was called "L'Odyssée de Cartier"). Now,…

Ad of the Day: Cartier

Jewelry house storms three major networks in prime time with Bruno Aveillan's fantastical history lesson

If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants—and it would have spots. The French jeweler is out with a fantastical new…

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