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Topic: cars marketing

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Are These Ads Prejudiced Against Car Dealers? They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

October 24, 2014, 2:39 PM EDT

Ford's Marketing Chief Wants to Make Innovation Affordable Plug-in capabilities across lineup

Jim Farley, Ford’s evp of global marketing, sales and service, thinks it’s time to sell the most technologically advanced cars as products for the Everyman, much like Target offers high-concept…

June 25, 2013, 12:15 AM EDT

Toyota Pays $1.1 Billion to Settle Lawsuit Likely ends two-year-old case brought by millions of customers

Toyota Motor Corp. will spend $1.1 billion to settle a two-year-old class-action lawsuit by millions of owners of the manufacturer's cars who said their vehicles suddenly and unintentionally accelerated, the…

December 26, 2012, 8:52 PM EST

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