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Topic: Cars

These Eerily Lifelike Crash Test Dummies Aren't Quite What They Seem

Acura humanizes its commitment to safety

Acura puts a fresh, unsettling spin on the crash-test-dummy concept in "The Test," an unorthodox but riveting minute-long film by Mullen Lowe that touts the automaker's safety record. Set in an…

Time Inc.'s Digital Innovation Group Is Launching Its Next Big Vertical, 'The Drive'

Cars for the under-35 crowd

Time Inc. is betting big on digital-only brands. After launching home site The Snug and beauty site Mimi earlier this year, the company is set to unveil another brand new…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Antique Cars Can Sell Anything—Even Boring Retirement Funds

How banks use the old classic automobile trick

Investment services have always had a tough time when it comes to marketing. For as much as we all want to amass piles of money, the idea of investing it…

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure

Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

Are Brands Better Than Sex?

Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

BMW Moves Into Zipcar’s Territory

Car-sharing program boosts brand

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are…

Study Shows Car Ownership Still a Major Priority

But we love our phones almost as much as our wheels

It must be the call of the open road. In spite of the growing popularity of vehicle-sharing services like Zipcar, almost everyone surveyed by MRY in its latest auto brands…

Maaco Calls Twitter Sales Program 'Game-Changer'

Encouraged by 'Twestimates' despite modest beginning

Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media…

Road & Track Drives Lifestyle Into Magazine

Redesign to feature 'thought pieces'

Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May…

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