Topic: Carrie Brownstein

In an Unusual Upfront Pitch, IFC Says Its Viewers 'Don’t Stink'

Network caters to 'responsible rebels,' not hipsters

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year. As Vanessa Benfield, svp…

How Portlandia's Social Effort Pounced on Lame Super Bowl Game

Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

Geico TV Ad Spoofs 'Portlandia' Skit

Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…