Topic: Carolyn Everson

Infographic: 10 Eye-Popping Marketing Stats From Advertising Week

Data show social and mobile's impact on the industry

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was…

Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent

Both need technologists for social-commerce aims

Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.  When Facebook exec Carolyn Everson began her Advertising Week session about mobile video Monday morning,…

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands

2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

Matt Seiler Is Out to Remake and Automate the Media Agency World

Mediabrands CEO has a penchant for reinvention

Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance…

Facebook Hires TV Veteran to Run U.S. Sales

Former Univision exec David Lawenda arrives as video plans heat up

Facebook has hired longtime TV sales executive David Lawenda to serve as vp, global sales, in the U.S. Lawenda, who served as president of Univision before being ousted roughly a year…

Facebook Morphs Sponsored Stories, Kills Online Part of 'Offers'

Social giant cutting ad unit roster dramatically

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play. The Menlo Park,…

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'

Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

Sheryl Sandberg Doubles Down on Facebook's Branding Prowess

Pitch growing to chorus-level

Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital…

Is Facebook a Media or Tech Company?

Sorrell, Everson differ at 4A's conference

Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…