Topic: Carolyn Everson
Type
Facebook Morphs Sponsored Stories, Kills Online Part of 'Offers'
Social giant cutting ad unit roster dramatically
Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play. The Menlo Park,…
Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'
Facebook-anchored effort hits 100 million views
Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…
Sheryl Sandberg Doubles Down on Facebook's Branding Prowess
Pitch growing to chorus-level
Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital…
Is Facebook a Media or Tech Company?
Sorrell, Everson differ at 4A's conference
Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…
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