Carolyn Everson | Adweek
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Topic: Carolyn Everson

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Facebook Morphs Sponsored Stories, Kills Online Part of 'Offers' Social giant cutting ad unit roster dramatically

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play. The Menlo Park,…

June 6, 2013, 5:24 PM EDT

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl' Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

February 7, 2013, 5:20 PM EST

Sheryl Sandberg Doubles Down on Facebook's Branding Prowess Pitch growing to chorus-level

Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital…

October 2, 2012, 7:46 PM EDT

Is Facebook a Media or Tech Company? Sorrell, Everson differ at 4A's conference

Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…

March 27, 2012, 7:59 PM EDT

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