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Topic: Carolyn Everson

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Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl' Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

February 7, 2013, 5:20 PM EST

Sheryl Sandberg Doubles Down on Facebook's Branding Prowess Pitch growing to chorus-level

Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital…

October 2, 2012, 7:46 PM EDT

Is Facebook a Media or Tech Company? Sorrell, Everson differ at 4A's conference

Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…

March 27, 2012, 7:59 PM EDT

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