Topic: Carolyn Everson
Type
Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'
Facebook-anchored effort hits 100 million views
Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…
Sheryl Sandberg Doubles Down on Facebook's Branding Prowess
Pitch growing to chorus-level
Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital…
Is Facebook a Media or Tech Company?
Sorrell, Everson differ at 4A's conference
Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…
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