Topic: Carolyn Everson

Infographic: 10 Eye-Popping Marketing Stats From Advertising Week

Data show social and mobile's impact on the industry

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was…

Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent

Both need technologists for social-commerce aims

Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.  When Facebook exec Carolyn Everson began her Advertising Week session about mobile video Monday morning,…

Facetime: Carolyn Everson, Soledad O'Brien and Steve Martin Step Out for Spring

The week's hottest events

Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.

Beyoncé Tops List of 50 Most Powerful Moms

Which ad leaders made the cut in Working Mother's roundup?

Working Mother has released its Most Powerful Moms list just in time for Mother's Day. And in addition to a cadre of famous names ranging from Beyoncé at No. 1…

Facebook Exec Says Oculus Rift's Potential Will Be Discovered in Early Experimental Stage

Carolyn Everson sees marketing applications to follow

Dropping by the annual Omnicom Media Group opening night CES party for its clients at the Hyde Bellagio club in Las Vegas, Carolyn Everson, Facebook's vp of global marketing solutions,…

From Auctions to Art Basel: Photos of Creatives

Boldface names gathered for premieres and parties

From left: Frances Berwick, president of lifestyle networks, NBCUniversal Cable; Bonnie Hammer, chairman of NBCUniversal Cable; Lisa Edelstein, actress; and Marti Noxon, creator of Girlfriends’ Guide to Divorce, attend the…

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands

2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

Matt Seiler Is Out to Remake and Automate the Media Agency World

Mediabrands CEO has a penchant for reinvention

Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance…

Facebook Hires TV Veteran to Run U.S. Sales

Former Univision exec David Lawenda arrives as video plans heat up

Facebook has hired longtime TV sales executive David Lawenda to serve as vp, global sales, in the U.S. Lawenda, who served as president of Univision before being ousted roughly a year…

Facebook Morphs Sponsored Stories, Kills Online Part of 'Offers'

Social giant cutting ad unit roster dramatically

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play. The Menlo Park,…