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Topic: Carnival Cruise Lines

Cruise Lines Want a New Kind of Passenger: Millennials But booking twentysomethings on floating malls won't be easy

Cruise lines have weathered some rough seas in the past few years. Well-publicized food incidents (the latest afflicting Royal Caribbean this January) together with true disasters like the Costa Concordia…

August 25, 2014, 12:15 PM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

October 8, 2013, 12:25 PM EDT

PHD Wins Carnival Cruise Lines' Media Account Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

August 9, 2013, 1:39 PM EDT

Royal Caribbean Fills Virtual Ship With Celebrities Kristin Chenoweth stars in 8-minute commercial from Mindshare

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…

April 16, 2013, 12:50 PM EDT

Marketers: Carnival Needs a Great PR Video—Now Cruise industry can own Triumph disaster via social media

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…

February 15, 2013, 2:00 PM EST

How CNN Sells Breaking News The inside poop on managing TV’s most sensitive inventory

CNN took plenty of heat yesterday for its extensive coverage of Carnival’s ill-fated “Poop Cruise”—upon losing power in the Gulf of Mexico, the cruise ship Triumph transformed into a drifting…

February 15, 2013, 1:21 PM EST

Carnival Cruise Lines Makes a Splash With Clever Out-of-Home Ads Slide into this fire-escape execution

Carnival Cruise Lines is no fish out of water when it comes to advertising on land. Check out the clever out-of-home work it's been doing lately, courtesy of ad agency…

June 1, 2012, 2:44 PM EDT

Wonderful Sea Beats Horrible Land in Ads for Carnival Cruises Only a fool would stay on shore

Carnival Cruise Lines has launched a new campaign titled "Land vs. Sea" via ad agency Arnold. Since many Americans are curbing their expenses by visiting places within driving distance, Carnival…

January 10, 2012, 2:39 PM EST

Carnival Cruise Lines Eyes 3 Shops for U.K. Account The U.S. incumbent is not among the finalists

For its expansion in the U.K. market, Carnival Cruise Lines won’t be using its U.S. agency. Arnold handles Carnival’s U.S. creative account but isn’t among the finalists for the U.K. assignment,…

November 23, 2011, 7:07 AM EST

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