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Topic: Carnival Cruise Lines

Carnival Corporation Picks PHD as Its International Media Agency of Record

Decision expands the existing relationship

The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the…

Cruise Lines Want a New Kind of Passenger: Millennials

But booking twentysomethings on floating malls won't be easy

Cruise lines have weathered some rough seas in the past few years. Well-publicized food incidents (the latest afflicting Royal Caribbean this January) together with true disasters like the Costa Concordia…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

PHD Wins Carnival Cruise Lines' Media Account

Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

Royal Caribbean Fills Virtual Ship With Celebrities

Kristin Chenoweth stars in 8-minute commercial from Mindshare

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…

Marketers: Carnival Needs a Great PR Video—Now

Cruise industry can own Triumph disaster via social media

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…

How CNN Sells Breaking News

The inside poop on managing TV’s most sensitive inventory

CNN took plenty of heat yesterday for its extensive coverage of Carnival’s ill-fated “Poop Cruise”—upon losing power in the Gulf of Mexico, the cruise ship Triumph transformed into a drifting…

Carnival Cruise Lines Makes a Splash With Clever Out-of-Home Ads

Slide into this fire-escape execution

Carnival Cruise Lines is no fish out of water when it comes to advertising on land. Check out the clever out-of-home work it's been doing lately, courtesy of ad agency…

Wonderful Sea Beats Horrible Land in Ads for Carnival Cruises

Only a fool would stay on shore

Carnival Cruise Lines has launched a new campaign titled "Land vs. Sea" via ad agency Arnold. Since many Americans are curbing their expenses by visiting places within driving distance, Carnival…

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