Topic: Carnival Cruise Lines
Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…
Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…
CNN took plenty of heat yesterday for its extensive coverage of Carnival’s ill-fated “Poop Cruise”—upon losing power in the Gulf of Mexico, the cruise ship Triumph transformed into a drifting…
Carnival Cruise Lines is no fish out of water when it comes to advertising on land. Check out the clever out-of-home work it's been doing lately, courtesy of ad agency…
Carnival Cruise Lines has launched a new campaign titled "Land vs. Sea" via ad agency Arnold. Since many Americans are curbing their expenses by visiting places within driving distance, Carnival…
For its expansion in the U.K. market, Carnival Cruise Lines won’t be using its U.S. agency. Arnold handles Carnival’s U.S. creative account but isn’t among the finalists for the U.K. assignment,…
