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Topic: Carmichael Lynch

GNC Is Searching Again, This Time for a Media Agency Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

December 12, 2014, 1:41 PM EST

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

October 28, 2014, 2:07 PM EDT

Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch Fine art of a fine fellow

Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking…

October 7, 2014, 12:08 PM EDT

Bissell's Ad Review Enters Its Final Stage Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

April 29, 2014, 3:57 PM EDT

Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human Meet the Barkleys

Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their…

January 16, 2014, 3:00 PM EST

GNC Finds a New Lead Agency Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

January 10, 2014, 7:00 AM EST

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Ad of the Day: Great Hair and Sound Drive Steak 'n Shake Ads Director flexes his Cliff Freeman muscles

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes. First, the hair, specifically the feathery, blond mane of “Master,” the central character in the…

August 5, 2013, 11:29 AM EDT

Ad of the Day: Subaru Road trips are great, until you get naked in the hot springs

Subaru, the Happiest Automaker, continues apace with its blitzkrieg of cheerfulness in this spot about a very game couple who, in the spirit of Subaru owners everywhere, are up for…

May 29, 2013, 2:36 PM EDT

Tempur-Pedic Turns That Crazy, Vicious Animal Back Into Your Mom Again Carmichael Lynch sleeps easy with 'Bear'

IDEA: Mattress ads usually promise you the best eight hours of sleep you've ever had. Tempur-Pedic's new campaign looks at the other 16 hours. "You've got sheep trying to put…

May 27, 2013, 9:57 PM EDT

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