Advertisement

Topic: Carmichael Lynch

Ad of the Day: Subaru Just Made Another Great Father-Daughter Tearjerker

Pass on the car, keep the memories

Does any advertiser do father-daughter storytelling better than Subaru? The automaker and Minneapolis agency Carmichael Lynch have been churning out emotional "Daddy's girl" spots for years. Most famously, of course, there…

In Ads for Jack Link's, YouTube Stars Will Prank the Sasquatch

'Messin' With' campaign enters 9th year

To put a fresh spin on its "Messin' With Sasquatch" campaign, meat-snack purveyor Jack Link's has tapped YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank to produce sponsored content for…

GNC Replaces Carmichael Lynch With 3 Shops

Consigliere, Crossmedia and 22squared

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere…

GNC Is Searching Again, This Time for a Media Agency

Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad

Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch

Fine art of a fine fellow

Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking…

Bissell's Ad Review Enters Its Final Stage

Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human

Meet the Barkleys

Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their…

GNC Finds a New Lead Agency

Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Advertisement