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Topic: Carmichael Lynch

Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human Meet the Barkleys

Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their…

January 16, 2014, 3:00 PM EST

GNC Finds a New Lead Agency Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

January 10, 2014, 7:00 AM EST

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Ad of the Day: Great Hair and Sound Drive Steak 'n Shake Ads Director flexes his Cliff Freeman muscles

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes. First, the hair, specifically the feathery, blond mane of “Master,” the central character in the…

August 5, 2013, 11:29 AM EDT

Ad of the Day: Subaru Road trips are great, until you get naked in the hot springs

Subaru, the Happiest Automaker, continues apace with its blitzkrieg of cheerfulness in this spot about a very game couple who, in the spirit of Subaru owners everywhere, are up for…

May 29, 2013, 2:36 PM EDT

Tempur-Pedic Turns That Crazy, Vicious Animal Back Into Your Mom Again Carmichael Lynch sleeps easy with 'Bear'

IDEA: Mattress ads usually promise you the best eight hours of sleep you've ever had. Tempur-Pedic's new campaign looks at the other 16 hours. "You've got sheep trying to put…

May 27, 2013, 9:57 PM EDT

Carmichael Lynch Gets Tempur-Pedic Media Follows win of creative work

Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics. The specialty mattress manufacturer spent nearly $70 million in measured media in 2012,…

May 13, 2013, 9:58 AM EDT

Huge Wins Tempur-Pedic Digital Replaces Razorfish

Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty mattress manufacturer’s shift in…

May 7, 2013, 6:28 PM EDT

How Subaru Fell in Love and Never Looked Back The automaker rides the relentless optimism of its Carmichael Lynch ads to record sales

IDEA: Subaru owners knew it almost before the company did. It was always about love. "If you ask a Subaru owner what they think of their car, more times than…

April 8, 2013, 10:08 PM EDT

Carmichael Lynch Wins Tempur-Pedic Mattress company in Sealy bid

Facing increased competition and shareholder pressure to reduce advertising costs, specialty mattress maker Tempur-Pedic has moved to Minneapolis’ Carmichael Lynch as its lead creative agency. It could not immediately be determined…

December 3, 2012, 12:25 PM EST

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