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Topic: Carmichael Lynch

GNC Replaces Carmichael Lynch With 3 Shops

Consigliere, Crossmedia and 22squared

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere…

GNC Is Searching Again, This Time for a Media Agency

Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad

Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch

Fine art of a fine fellow

Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking…

Bissell's Ad Review Enters Its Final Stage

Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human

Meet the Barkleys

Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their…

GNC Finds a New Lead Agency

Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Ad of the Day: Great Hair and Sound Drive Steak 'n Shake Ads

Director flexes his Cliff Freeman muscles

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes. First, the hair, specifically the feathery, blond mane of “Master,” the central character in the…

Ad of the Day: Subaru

Road trips are great, until you get naked in the hot springs

Subaru, the Happiest Automaker, continues apace with its blitzkrieg of cheerfulness in this spot about a very game couple who, in the spirit of Subaru owners everywhere, are up for…

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